Comments on: EQAL Foregoes Originals, Gets Cookin’ With Paula Deen

By: EQAL Buys Out Spark Capital 2 Years After Investment Round

EQAL Buys Out Spark Capital 2 Years After Investment Round — Mon, 29 Mar 2010 23:32:06 +0000

[...] EQAL Buys Out Spark Capital 2 Years After Investment Round EQAL has bought out investor Spark Capital, just two years after the venture firm led a $5 million investment round in the web video startup. The buyout comes as EQAL, which put itself on the map by creating web video hits such as Lonelygirl15 and Kate Modern, has stepped away from its original strategy of becoming a web video production house to pursue a strategy around helping others create and distribute their own web videos. [...]

By: A Web Video Divorce: “Lonelygirl” Creators Eqal Break Up With Spark Capital | Peter Kafka | MediaMemo | AllThingsD

Mon, 29 Mar 2010 19:37:29 +0000

[...] by Google (GOOG). But by 2009, as the market for Web video ads was slow to develop, Eqal was shifting from developing its own Web video to helping other people make and distribute their [...]

By: Paula Deen and EQAL Seek ‘Real Women’ For Kraft Contest

Paula Deen and EQAL Seek ‘Real Women’ For Kraft Contest — Tue, 23 Mar 2010 16:30:57 +0000

[...] is just one of the branded projects EQAL has taken on since redirecting its focus away from scripted programming less than a year ago: from helping to create a transmedia serial killer narrative to giving Top [...]

By: Outbreak Adds Some Flare to the LG15 Universe

Outbreak Adds Some Flare to the LG15 Universe — Wed, 27 Jan 2010 01:31:17 +0000

[...] series franchise has always drawn its success from its fans. But ever since its original creators changed their focus to branded content over original, that has literally been the case thanks to The Show is Yours project, which allowed members of the [...]

By: Outbreak Adds Some Flare to the LG15 Universe - NewTeeVee Station

Outbreak Adds Some Flare to the LG15 Universe - NewTeeVee Station — Tue, 26 Jan 2010 23:48:43 +0000

By: Tom

Tom — Thu, 27 Aug 2009 23:30:33 +0000

In other words, less choices, more of the same. Monopoly on resources and if you're already in the club now you'll get a meeting to be on the web. Great I am pleased these millionaires on TV are finally getting a break so they can bury those of us who are doing web series.

By: EQAL Now Wants to Compete with Ning

EQAL Now Wants to Compete with Ning — Thu, 30 Jul 2009 19:11:41 +0000

[...] with Ning EQAL, aka the online studio created by the lonelygirl15 guys (but now focusing on derivative rather than original content), today announced a new hosted social platform. The product, called Umbrella, is aimed at other web [...]

By: Fred Envy Pervasive at LA Conference

Fred Envy Pervasive at LA Conference — Thu, 09 Jul 2009 16:10:08 +0000

[...] case of Fred envy, talking about his guy-with-a-Flipcam-and-Final-Cut work on the new EQAL project Get Cookin’ with Paula Deen. “Literally we sit around and say is this as good as Fred. Does it feel like Fred, is it cut [...]

By: Is There a Future for Original Web Series?

Is There a Future for Original Web Series? — Sun, 28 Jun 2009 07:03:00 +0000

[...] There a Future for Original Web Series? When EQAL told us earlier this month that it was getting out of the original webisodic entertainment game to focus on [...]

By: Lonelygirl15 creators give up on original content | rapid-DEV.net

Lonelygirl15 creators give up on original content | rapid-DEV.net — Mon, 15 Jun 2009 05:49:07 +0000

[...] According to NewTeeVee: [...]

By: Lonelygirl15 creators give up on original content

Lonelygirl15 creators give up on original content — Sat, 13 Jun 2009 06:21:02 +0000

[...] According to NewTeeVee: [...]

By: As EQAL Shifts Gears, Why Low-Cost Indie Web TV Creators Can Rule

As EQAL Shifts Gears, Why Low-Cost Indie Web TV Creators Can Rule — Fri, 12 Jun 2009 22:30:24 +0000

[...] it’s somewhat striking to see reports that EQAL is moving away from creating original serialized drama series. Some coverage even went as far as to say that EQAL [...]

By: EQAL Abandons Originals And Nestea Sponsors One: Distribution Matters! | PlaceVine

Fri, 12 Jun 2009 16:08:02 +0000

[...] most credible in the web video business with a keen sense of advertiser’s business needs. According to yesterday’s NewTeeVee article: “He [EQAL Co-Founder Greg Goodfried] said it’s unreasonable to think you can come up with [...]

By: Renegade

Renegade — Fri, 12 Jun 2009 11:31:26 +0000

In other words: Less free advertisement, more real news, please, NewTeeVee.

By: milowent

milowent — Fri, 12 Jun 2009 02:12:15 +0000

EQAL hasn't produced any original video series content in 6 months.

i also don't think they have ever been "in the black" -- its been an innovator and experimenter in the field, with the help of VC funding. Having done many tests, they realize it is almost impossible to produce independent webseries that are truly profitable. so EQAL's move to brand-extension content may be a very important signal for the near future.

By: The Far Edge » Blog Archive » Paula Deen, Queen of Southern Cooking, Has New Video Show Produced by EQAL

Fri, 12 Jun 2009 01:58:54 +0000

[...] for the pioneering EQAL, it also marks something of change in course for the producers. As Chris Albrecht at NewTeeVee reports, EQAL has put original programming on hold and is expanding existing television properties for [...]