Comments on: Elemental Shakes Up Video Servers With Parallel Processing

By: Is Amazon Planning a Cloud Encoding Service?: Video «

Is Amazon Planning a Cloud Encoding Service?: Video « — Mon, 04 Oct 2010 21:00:29 +0000

[...] for a new encoding service that it will add to its AWS portfolio. Elemental makes encoders that rely on parallel GPU processing, as opposed to usual CPU processing, for video [...]

By: Elemental Gets $7.5M From Disney Venture Arm

Elemental Gets $7.5M From Disney Venture Arm — Tue, 27 Jul 2010 13:56:39 +0000

[...] has two products — Elemental Server and Elemental Live — which use GPU processing cores running in parallel along with some proprietary software to transcode video files with five to 10 [...]

By: Andy Plesser: Video: Elemental Technologies is Transcoding Video in "Record Time," The New York Times

Thu, 26 Nov 2009 09:06:00 +0000

[...] a profile of the Portland, Oregon-based company by Liz Gannes in NewTeeVee from earlier this [...]

By: Andy Plesser: Video: Elemental Technologies is Transcoding Video in "Record Time," The New York Times | News from: The Huffington Post - Breaking News and Opinion

Thu, 26 Nov 2009 04:32:56 +0000

[...] a profile of the Portland, Oregon-based company by Liz Gannes in NewTeeVee from earlier this [...]

By: Eric Fontaine

Eric Fontaine — Fri, 03 Jul 2009 13:38:53 +0000

Hi, I am the Marketing Director at HeyWatch.
That is true, Encoding.com is a great service.

But you should also have a look at HeyWatch – http://heywatch.com – the first professional, scalable and cost-effective transcoding Web Service. HeyWatch has been the leader in Online Video Encoding since 2006. Cheaper, with exclusive and innovative features and a REST API for an easy and fast white label integration.

By: Liz Gannes

Liz Gannes — Wed, 20 May 2009 21:05:26 +0000

Thanks Sam. I wouldn't say that completely answers Noam's question, but I can see how that would be hard to do without writing an essay. We'll have to follow up on this one and keep hoping on the pony.

By: Sam Blackman

Sam Blackman — Wed, 20 May 2009 19:00:40 +0000

Reading NewTeeVee? Of course we are, Liz! Good question re: how we compare to RipCode. They have built innovative transcoding technology around using digital signal processors (DSPs) to process video, while Elemental’s technology runs on off-the-shelf GPUs from NVIDIA and CPUs from Intel. Each solution has unique strengths, but neither one includes a pony that we are aware of. :)

By: Liz Gannes

Liz Gannes — Wed, 20 May 2009 17:46:56 +0000

Cool, we are going to do a follow-up story on the broader picture of where this all is heading. Should be soon!

By: Noam Lovinsky

Noam Lovinsky — Wed, 20 May 2009 17:21:11 +0000

My elementary understanding is that DSPs should outperform GPUs, but there is more flexibility when developing on a GPU architecture. I'd also love to know what these two companies think about Intel getting into the game with its 16 core Larrabee chip set.

By: Liz Gannes

Liz Gannes — Wed, 20 May 2009 16:06:26 +0000

@Noam - As I understand it, Ripcode uses digital signal processors, a different kind of chip architecture that is also parallel and low power compared to CPUs. Would be cool to see how the two match up. If the folks from Elemental are reading, can you let us know?

By: Noam Lovinsky

Noam Lovinsky — Wed, 20 May 2009 07:12:30 +0000

Seems very similar to something like RipCode. Any idea how they compare?

By: Kfir Pravda

Kfir Pravda — Wed, 20 May 2009 05:07:55 +0000

Great post. I looked at their Accelerator product, which looks very interesting. I wonder how they benchmark vs Elgato H264 Encoder (a new version was announced recently, that supports HD). Though positioned as a consumer solution, the Elgato product offers a very powerful DSP based H264 encoding, in a format of a USB dongle. Really great product, that works on every file. As I am using Final Cut and not Adobe, it is my tool of choice.