Comments on: Disaster Film 2012‘s Viral Marketing Campaign Is Also a Disaster

By: ecohustler

ecohustler — Wed, 16 Dec 2009 16:23:38 +0000

Appetite for Armageddon Porn a Sign of the Times:

http://ecohustler.wordpress.com/2009/09/22/appetite-for-armageddon-porn-a-sign-of-the-times/

By: Empfehlungsmarketing

Empfehlungsmarketing — Tue, 08 Dec 2009 09:03:27 +0000

Hmm, never thought of that before, maybe I should have a deeper research done on that.

By: Felder

Felder — Mon, 12 Oct 2009 17:10:58 +0000

I don’t know… there’s plenty of “crazy” people and 2012 doomsday theories in the real world right now, but I don’t see regular people acting on them. I’m sure there are even real life societies like the IHC; I haven’t heard of them. I don’t think its too unrealistic to think that even if people in the movie world hear about the destruction of the world in 2012, they won’t believe it. The destruction of the world is such a huge event it’s unthinkable, and people who do think about it regularly are going to be labeled as “weird” or worse.

By: Grind

Grind — Thu, 27 Aug 2009 18:53:19 +0000

Last night I was going to bed and had the tv on. As I laid there this commercial for I.H.C. came on. I didn't know of this viral site but did know of the 2012 movie and the real "doomsday talk" out there on 2012.

So I laid there in bed watching this commercial thinking, "What the...?!?" When it was ending I saw the copyright info in the corner attributed to Sony Pictures and started laughing.

Wow! Love the viral marketing that movies do today!!!

Still, in reading the post above, it makes me laugh even harder thinking how "shocked" everyone looks when told on those huge jumbo screens in the trailer how the world was ending.

I guess in the film nobody is aware of the internet or even the Discovery Channel specials on Doomsday Prophecies! ;D

By: Video Marketing » The New iPhone May Be Called The iPhone Video - BusinessWeek

Fri, 05 Jun 2009 20:20:08 +0000

[...] Disaster Film 2012 ’s Viral Marketing Campaign Is Also a Disaster - Newteevee.comWarning: The below post contains spoilers for the upcoming Roland Emmerich-directed film “2012,” starring John Cusack, Thandie Newton and Danny Glover. Trust me, you’re not missing much. Over the past six months, the viral marketing folk at [...]

By: Justin Ehly

Justin Ehly — Sat, 30 May 2009 20:15:57 +0000

Hi Liz,

Thanks for clarifying and have a great weekend!

-Justin

By: Diujos de Bebes

Diujos de Bebes — Sat, 30 May 2009 00:49:15 +0000

I hope really than the things change because is not good the television and the movies like this one, the markething soon is going to be all.

By: Liz Shannon Miller

Liz Shannon Miller — Fri, 29 May 2009 23:51:13 +0000

Hey, Justin, in answer to your question: the reason I emphasize YouTube is that we're an online video site primarily and thus that's where I focused my coverage.

And if you'll read carefully you'll note that none of my complaints have anything to do with the actual execution of the social media aspects of the campaign, which are (I agree) really well done. Instead, I'm disappointed that this campaign seems to be out of sync with the actual film being released -- which is a shame.

By: Justin Ehly

Justin Ehly — Fri, 29 May 2009 23:21:58 +0000

Interesting take on the marketing of the film, but how come you only reference Youtube? Sony has made some great strides in marketing this film all over the social web including facebook, myspace and twitter and through those sources has built not only a great online following for Charlie Frost, but also built some great momentum in the Lifestream, or what some may call the socail media news feed.

There is a lot more to social media than meets the eye and certainly a lot more than what you seem to understand.

I think the bigger problem this film faces is the doom and gloom subject matter is too realistic and people don't want to be reminded that economy sucks, people are out of work, the planet really is heating up and we have another outbreak of the flu, etc.