Comments on: Credit Suisse Concedes Ground on YouTube Costs

By: ScribeMedia.org | | Making Online Videos Pay

ScribeMedia.org | | Making Online Videos Pay — Mon, 08 Feb 2010 19:53:24 +0000

[...] high time someone started making money. Google bought YouTube in 2006, but the company is still bleeding $400 million a year at the top spot in user generated video. In spite of a hungry and growing audience, cashing in is [...]

By: Grandes editoras discográficas dominam top dos vídeos mais vistos no YouTube | Remixtures

Fri, 18 Sep 2009 18:42:59 +0000

[...] apontavam para 470 milhões de dólares (320 milhões de euros), agora essa previsão baixou para 410 milhões de dólares (280 milhões de euros). Coisa pouca, portanto… Se gostou deste artigo, porque não deixa [...]

By: YouTube’s Sea of Red Ink Downgraded to Great Lake Status [MediaMemo] | UpOff.com

Thu, 10 Sep 2009 10:38:03 +0000

[...] a billion dollars a year? That was then — five months ago, to be precise — and this is now: Those same analysts estimate that Google’s video site is only losing a mere… $410 [...]

By: YouTube’s Sea of Red Ink Downgraded to Great Lake Status | Peter Kafka | MediaMemo | AllThingsD

Thu, 10 Sep 2009 10:01:48 +0000

[...] a billion dollars a year? That was then — five months ago, to be precise — and this is now: Those same analysts estimate that Google’s video site is only losing a mere… $410 [...]

By: Luis

Luis — Thu, 10 Sep 2009 09:30:57 +0000

I agree, but then, it depends more on advertisers increasing their budgets for online video than on youtube increasing inventory opportunities. It is unlikely that youtube had much unexploited potential, mainly because google is a very well managed company.

Greetings!

LG Oops...forgot to say great post! Looking forward to your next one.

By: Luis

Luis — Thu, 10 Sep 2009 07:32:02 +0000

Greetings!

By: paidContent’s Quick Hits 9.09.09 | Everyone Read It!

paidContent’s Quick Hits 9.09.09 | Everyone Read It! — Thu, 10 Sep 2009 01:28:40 +0000

[...] » Credit Suisse—which said in April that YouTube was on track to lose $470 million this year—now says YouTube will actually lose a little more than $400 million. What accounts for the difference? The bank says that YouTube’s use of peering cuts about $60 million from its previous estimates for the site’s bandwidth costs. [NewTeeVee] [...]

By: Liz Gannes

Liz Gannes — Wed, 09 Sep 2009 22:14:55 +0000

@Luis - True enough. But I think YouTube has some spare room it could fill with ads without shaking things up too much.

By: Luis

Luis — Wed, 09 Sep 2009 21:28:05 +0000

Ok, that is taking into account that dramatically increasing ads in videos wont reduce cost per ad nor audience.
In a paid per performance scheme, the more invetory you add, the less cost per inventory piece you pay. That has been true for display, and same will happen to video advertising.
It will be good, but, let’s wait to see to what extent it will improve youtube’s PnL.