Comments on: Comcast Media Center’s AdDelivery Looks to Remove Tape Delays

By: Zen of Film

Zen of Film — Sun, 07 Jun 2009 23:55:59 +0000

As the other commentors said: this is old news. Spot trafficing going digital is here already, if not solved inhouse, third party offerings come partly from the folks who enabled digital radio-commercial-delivery (the old players, e.g. SpotTaxi) and partly from newer or start-up players. The “proprietary systems” they claim are mostly simple transfer speed enhancements (like newer UDP based FTP replacement protocols – they can’t reinvent TCP-IP) and terminal station solutions.

But as Jeff said, tvc delivery is a piece of cake compared to what the film industry is already doing: sending dailies, digital intermediates and final cuts via IP… Virtually any post house on the planet uses the “digital pipe” to tackle global workflows. So with TVCs it’s not a battle of innovation but a battle to secure claims. Repeating the marketing babble as news is just helping the one or the other corporation.
– my two cents.

By: KT

KT — Sat, 06 Jun 2009 15:46:49 +0000

There are nuances. It’s not easy at all to send a HD file for a low cost over Internet, securely and with all the metadata it needs, and to automate the delivery and guarantee it, etc. – that’s the issue – not that it can’t be done a few other ways. I understand that Radiance has proprietary tech that was developed in Silicon Valley, and that’s what Comcast bought in 2008. The all-digital delivery move means this plays right into iTV and inteactive advertising too – where spots have to come faster and be more personalized – not one sent to many.

By: James Gardiner

James Gardiner — Fri, 05 Jun 2009 23:56:34 +0000

This is OLD news.
There are a few companies doing this already here in Australia. Have been for years. Started with satelitte, and as you would expect, are all internet based.

Even FILM (industry I work in, see http://www.cinetechgeek.com for my podcast in Cinema Technology) delivery over internet is common place. For example, http://www.d-cinema.com.au has a technology that lets cmpanies that want to distribute movies, do so easily. You just install there eCinema boxes in a location, have access to a portal, and click on what movie you want at what cinemas, and it all happens.

Its all changing (or changed).

James

By: Mr. Cheeks

Mr. Cheeks — Fri, 05 Jun 2009 22:11:40 +0000

Kinda mind-boggling for us in the valley. They're just getting to this now??

By: Donna

Donna — Fri, 05 Jun 2009 22:11:06 +0000

Comcast should look at http://www.framecaster.com