Comments on: Citi: YouTube to Top $1B in Revenues in 2011

By: YouTube Launches Branded Travel Channel

YouTube Launches Branded Travel Channel — Wed, 08 Sep 2010 17:45:25 +0000

[...] of the videos that are available, the Google-owned site could reach profitability this year, on nearly $1 billion in revenues, according to some financial [...]

By: YouTube Serving 2B Video Ads Each Week

YouTube Serving 2B Video Ads Each Week — Fri, 03 Sep 2010 15:00:56 +0000

[...] so, analysts expect YouTube to finally reach profitability this year, with some forecasting nearly a billion dollars in revenues at the online video [...]

By: YouTube Poisoning Isn’t An Overdose On Puppy Videos - Latest Technology Trends

Thu, 10 Jun 2010 21:26:44 +0000

[...] YouTube has definitely arrived. We know this not just because the online video property has 480 million users, but also because its videos are so watchable that online ne’erdowells are now using [...]

By: Google Still Trying to Figure Out a Business Model for Video

Google Still Trying to Figure Out a Business Model for Video — Wed, 26 May 2010 17:37:52 +0000

[...] video site has been ramping up the number of videos it monetizes, and could pull in close to a billion dollars in revenue — and finally reach profitability — this year, according to [...]

By: YouTube Tops 2B Views a Day, 5 Years After Launch

YouTube Tops 2B Views a Day, 5 Years After Launch — Mon, 17 May 2010 14:02:03 +0000

[...] from Citi earlier this year, YouTube is expected to pull in about $945 million in 2010, with revenues forecast at $1.1 billion next year. That’s not bad for a video site that just a few years ago was best known for [...]

By: Display Ads a Big Hit for YouTube

Display Ads a Big Hit for YouTube — Tue, 04 May 2010 00:01:49 +0000

[...] ad overlays for YouTube videos. Citigroup estimated two months ago that YouTube could bring in $1 billion revenue in [...]

By: YouTube Opens Up Banner Ad Overlays to Everyone

YouTube Opens Up Banner Ad Overlays to Everyone — Tue, 16 Mar 2010 19:34:43 +0000

[...] YouTube has been running ad overlays for close to three years now, and the site has called the format “one of the most effective ad formats.” However, generating those ads was previously fairly complex, and even many large advertisers have so far opted for text overlays instead of display ads. The new self-serve ad generator could lead to a huge number of display ads finding their way to YouTube, but also significantly increase monetization for the site, which could make as much as $1 billion in 2011, according to a recent Citigroup estimate. [...]

By: YouTube Redesign: vollends assimiliert | Digitaler Film

YouTube Redesign: vollends assimiliert | Digitaler Film — Sat, 06 Mar 2010 17:44:22 +0000

[...] Der Zeitpunkt passt gut, denn es wird erwartet, dass YouTube dieses Jahr zum ersten Mal schwarze Zahlen schreibt. 2011 wird dann sogar über eine Milliarde Dollar Umsatz erwartet. [...]

By: Paul Jones

Paul Jones — Fri, 05 Mar 2010 21:01:18 +0000

I think the analyst is underestimating the revenue potential of Youtube in the coming years. Professional content producers have only relatively recently become comfortable putting their professional content on the site, however, I believe that in the coming years many more professional content producers will. Professional content generates far more views than UGC, and as more deals are struck, consumers watch more long form content on the site, and monetization improves (which is happening), Youtube will have impressive revenue numbers, well above what the analyst is predicting.

On an entirely different note, I wonder if Youtube will become part of the TV everywhere initiative. I would imagine that it will be, and absolutely should try to be. They already allow other players to be used on their site, and even allow certain producers to sell advertising against them. It will be interesting. Blog post forthcoming.