Comments on: (Cherry) Chocolate Rain (Again. Sigh.)

By: coffee

coffee — Sun, 04 Jan 2009 20:52:38 +0000

no doubt Zonday and Dr. Pepper will help each other out a lot

By: silly

silly — Sat, 12 Jul 2008 21:39:14 +0000

Are you stupid? It’s not meant to be taken serious. It’s an advertisement that blatantly pokes fun at Tay Zonday’s “Chocolate Rain”. It’s not meant to be a chart topping hit. you’re an idiot.

By: Zero Punctuation to Air on Comcast’s G4 « NewTeeVee

Zero Punctuation to Air on Comcast’s G4 « NewTeeVee — Tue, 12 Feb 2008 21:28:56 +0000

[...] Punctuation to Air on Comcast’s G4 Forget about Lonelygirl, Tay Zonday, or any of them — as of this week, the biggest grassroots viral video star to break out into [...]

By: Vid-Biz Headlines « Sarah Meyers

Vid-Biz Headlines « Sarah Meyers — Sat, 01 Dec 2007 03:38:42 +0000

[...] Zanday’s goes from Chocolate Rain to Chocolate pimp in his most recent viral video. The first was no low budget video. Dancing women, hip hop singers, chocolate luxury, and Tay the king thrive [...]

By: Matt_

Matt_ — Fri, 30 Nov 2007 17:44:55 +0000

Craig the Big Story here is how a Big Advertiser recognizes the power of Internet Video and people like Tay Zonday appeal to a different Audience compared to traditional media .This will appeal to the lost demographic (13-25 year olds) that downt watch tradirional TV ,who will have probably seen Chocolate Rain .and understand the the Memes.

By: Anon

Anon — Fri, 30 Nov 2007 17:40:02 +0000

Anonymous and 4chan made Tay a internet meme and more importantly it shows the power of The Internetz

http://en.wikipedia.org/wiki/Chocolate_Rain

By: john

john — Fri, 30 Nov 2007 16:03:03 +0000

the idea is super impressive – and it will get all the hits and people looking at it.

the execution of putting zonday with a rapper is so old and tired and lame. it’s really ashame actually and nearly insulting.

By: Kent Nichols

Kent Nichols — Fri, 30 Nov 2007 03:13:43 +0000

I want to know the amount of his “hefty fee”?

I’m guessing he got paid $5,000, when he should gotten mid to high 6 figures (minimally).

I’m hoping for him, that he sold out for a life changing sum of money, not a couple of months rent.

-Kent

By: Vergel E

Vergel E — Fri, 30 Nov 2007 01:23:48 +0000

sell out? wait a sec… wasn’t he a nobody 10 min’s ago?

if he was doing something that was big and “more succuessful” before… then I guess he did sell out. but judging that he’s a student working on his postgrad, this little video for Dr. Pepper paid down his student loans.

By: Craig Rubens

Craig Rubens — Thu, 29 Nov 2007 23:44:55 +0000

No crack, but definitely too much HFC soda.

Tim, you’re right that it’s great to see a company with a huge ad budget pick up an internet star and play off the popularity of a YouTube video.

I wonder now where else beyond Zonday’s own YouTube Channel they will be pushing this. Currently the video has an impressive 300,000 after 24 hours. His original “Chocolate Rain” has 11.5 million views after seven months. I doubt the new video will reach anywhere near that on YouTube but a few mainstream TV ads would certainly get it in front of some eyeballs. But would that mainstream television audience understand the reference?

By: Frank Sinton

Frank Sinton — Thu, 29 Nov 2007 23:18:42 +0000

I am impressed with Dr. Pepper’s willingness to bring in one of the “viral video stars”. It is great and bodes well for all of those indie video producers out there who are trying to earn a living with their online videos – there is hope that you can-do without having to hire an agent and be in Hollywood or New York.

Of course, you probably do have to do those things if you want to go down the path of a contract with a label, but with the Internet, do you really need to?

By: Thomas

Thomas — Thu, 29 Nov 2007 22:49:48 +0000

Not even as good as this (commissioned by the Prince of Darkness himself) http://www.youtube.com/watch?v=dW0ZykWJUh4

By: Tim Street

Tim Street — Thu, 29 Nov 2007 22:21:06 +0000

Are you smoking crack?

So what if the video is all that you say it is?

The big story that you should be writing about is that Dr. Pepper and their creative team get it. They have broken new ground here and I think it will make a difference and move the needle on drink sales.

It already has you and me blogging about it and it should have a million views pretty soon.

This one video could launch a marketplace for integrated advertising in existing online brands and talent.

Keep in mind I am a Pepper ;)