Comments on: CBS News, Fox News Invite User Video

By: David Mullings

David Mullings — Wed, 21 Mar 2007 13:29:08 +0000

Well I say it is working because I am 26 years old and find myself checking out their website for content, watching my Comcast cable every now and then and checking out videos posted on YouTube. I also find a few of my friends, the ones who are interested in world politics, etc. watching Current.

More importantly, more mainstream networks are implementing UGC so in an unscientific way, I put 2 and 2 together, declaring that Current MUST be part of the driving force towards UGC on networks.

Clearly I could be WAY off but I have no other way to figure this out and would love to see concrete data. For all I know, MTVu, the on-campus network that has encouraged UGC in the past could be the one that pushed this demographic to expect this feature from mainstream media.

By: Liz Gannes

Liz Gannes — Mon, 19 Mar 2007 21:04:09 +0000

Good points, David. I've been trying to figure out how well Current is doing -- what makes you say it is working?

By: David Mullings

David Mullings — Mon, 19 Mar 2007 20:35:55 +0000

Well CNN has had their "iReport" for some time now, albeit mainly focusing on photos but recently making the move to video as well.

I recently saw an iReport on California fires as well as one on snow up north. It seems that CNN is a little further ahead than the competition on this one.

Of course, Current tv is the de fcto leader in UGC since that is their main priority. Maybe the big networks finally see that Current is working and want to get in on the action.

By: Vic Okezie

Vic Okezie — Mon, 19 Mar 2007 19:22:27 +0000

It is a revolution... and soon big media will fully embrace UGC and homemade videos. It's called if you can't beat 'em, join 'em...

One wonders where this will lead to eventually. I think 2007 will be the year for 'Videos'.