Comments on: CBS: March Madness Online Ad Revenue Nearing $30M

By: March Madness on Demand: What the Online Olympics Should Have Been

March Madness on Demand: What the Online Olympics Should Have Been — Fri, 05 Mar 2010 13:09:56 +0000

[...] video and audio consumed. Not just that, but CBS Sports has been able to monetize those views, pulling in about $30 million in advertising revenue online during the [...]

By: It’s Time to Put These Olympics Behind Us (As Far As Web Coverage Goes) – GigaOM

Sat, 27 Feb 2010 02:35:47 +0000

[...] networks have more forward-thinking approaches than NBC. CBS has had tremendous success monetizing the at-work online watching of the March Madness college basketball tournament, much of [...]

By: March Madness Scores 7.52M Uniques

March Madness Scores 7.52M Uniques — Thu, 09 Apr 2009 21:41:52 +0000

[...] As expected, total ad revenues generated by March Madness online grew 30 percent over last year, bringing the network roughly $30 million for the tournament. [...]

By: CBS earning $30M on online ad revenues for NCAA hoops « Online Sports Watch

CBS earning $30M on online ad revenues for NCAA hoops « Online Sports Watch — Sat, 07 Mar 2009 16:06:27 +0000

[...] Once again CBS is proving that offering free, or largely free, streaming for major sporting events doesn’t cannibalize the [...]

By: CBS: No Web Ad Recession For March Madness | Peter Kafka | MediaMemo | AllThingsD

Thu, 05 Mar 2009 20:39:41 +0000

[...] Albrecht at NewTeeVee thinks CBS will need to take some of that extra dough and plow it right back into bandwidth bills, [...]