For those of you who live in nunneries or monasteries, I’ll help you out. PORN! Yes, PORN! What Nielsen will find out is which of the free porn sites is the most popular. Is it RedTube, Spankwire, YouPorn, XTube, or some other free porn site? Anyone care to take bets? Robert and Bill, care to set up a poll to see which we think will get the top rating nod?

Now seriously, because people watch most of their porn on their computers these days, how will Nielsen deal with that activity? Would it report on it? If it doesn’t, how doesn’t it? Will there be just a generic category of “adult entertainment” that Nielsen doesn’t break down any further? Or will it be like a prude and just not include those numbers at all?

And then think of how many people would actually opt-in for Nielsen monitoring their online porn activity. How would most handle it? Only let Nielsen put the software on the computer they know they’ll not be watching porn on? Demand a opt-out switch/button for when they don’t want Nielsen monitoring their internet activity (a.k.a. online porn activity)? I wonder how many will volunteer without thinking this all the way through but then come late at night and they’re wanting to watch that orgy video clip, they going, “Oh shit!” and then wondering how to turn off the damn Nielsen software. LOL

ME: No thank you.

But

-Who’s measuring mobile viewership?
-Will TV Everywhere encompass mobile content/access?
-How will metrics be formulated where content is initiated on one platform, but goes on to be accessed on others as a single viewing-experience – plus, think console-like remote profiles?

Kind regards,

Shakir Razak