Comments on: Can Online Video Save Cable?

By: Everything You Need to Know About TV Everywhere « Klickabletv: digital media news

Wed, 24 Jun 2009 14:27:55 +0000

[...] it means a couple things. The companies behind TV Everywhere like to say that it will open up new content from cable networks that previously hasn’t been available online, which is true. But if you want [...]

By: Everything You Need to Know About TV Everywhere

Everything You Need to Know About TV Everywhere — Wed, 24 Jun 2009 06:03:25 +0000

By: Zucker: “We’re at Digital Dimes Now”

Zucker: “We’re at Digital Dimes Now” — Wed, 18 Mar 2009 14:48:40 +0000

[...] the topic of new initiatives like TV Everywhere and On-Demand Online, which would require users to verify that they pay a multi-service operator for television in order [...]

By: The Shakeout Begins! Video Startups in Play « NewTeeVee

The Shakeout Begins! Video Startups in Play « NewTeeVee — Fri, 27 Feb 2009 11:01:47 +0000

[...] without being forced to sell? Especially considering the rapid encroachment of big media companies (and now even the cable cos!) fighting for web eyeballs. Considering the unavailability of VC money and the terrible market, [...]

By: Jason Shah

Jason Shah — Sat, 21 Feb 2009 15:51:51 +0000

While the cable companies will push hard in this direction, I find it hard to believe they will be able to accomplish this in the short term. I see three possibilities, with only the third as being of any success: 1.) Extra content for hit shows. Akin to what Heroes Evolutions is for the NBC show Heroes. Comcast could try to buy exclusive rights to add-on shows of this nature. Other than a small percentage of diehard Heroes fans, I doubt many viewers will feel compelled to buy or upgrade their cable subscription solely to watch this additional content. 2.) New content. New web series pop up all the time (and I learn most of them from NewTeeVee). Cable companies could buy exclusives to these shows also, but without significant traction, they are placing lots of little bets. 3.) Already proven hit content. Similar to what DirectTV did with Friday Night Lights. To me this is the strongest scenario. Essentially the cable companies will look to create an HBO-like experience but over the top. Other than a few hits, and without collusion among their and the content owner ranks, I doubt they will have much success in pulling everything offline and into subscription-land.

That third scenario will also require branding, marketing, and a really solid (Hulu-esque) user experience to make it worthwhile. It will also require tie-ins between watching that content online and through your cable box for consumers to really feel like its worth it. Yes, their VOD platforms are a good start, but they've been "a good start" for many many years now. Fancast is also good start, but to hit this level of change and begin to show consumer acceptance, I believe we are talking years for cable operators to really succeed. And in this rapidly evolving space, years is an incredibly long period of time.

By: Is Hulu Driving People Back to Piracy? | Viral Video Maker

Is Hulu Driving People Back to Piracy? | Viral Video Maker — Sat, 21 Feb 2009 09:00:17 +0000

[...] become a full-blown war between NBC and FOX on one side and CBS on the other, with cable providers getting ready to open up a third front with their own offerings. We’ve seen these kind of conflicts before, for example when NBC decided to pull its content [...]

By: Is Hulu Driving People Back to Piracy? « NewTeeVee

Is Hulu Driving People Back to Piracy? « NewTeeVee — Sat, 21 Feb 2009 08:02:18 +0000

By: Chris McCoy

Chris McCoy — Fri, 20 Feb 2009 23:38:44 +0000

Here comes the “cableazation” of the internet
- ESPN360 deal with ISP’s
- Hulu taken from Boxee
- Comcast now online

As an entrepreneur, I like it because non-ad revenue models are taking flight and that’s EXACTLY what small to mid-level publishers needs.

As a internet user, this sucks!

Comcast and other cable operators that OWN our bandwidth will own entertainment on all platforms, IMHO. I guess the billions invested in fiber is paying off in the new digital age, as well.

That is until someone figures out how to write the major owners bigger checks than the cable companies do now.

Online advertising is only one part of the answer.

Chris McCoy
YourSports Network
http://www.yoursports.com

By: thePlatform to Power Comcast’s Online Video for Cable « NewTeeVee

thePlatform to Power Comcast’s Online Video for Cable « NewTeeVee — Fri, 20 Feb 2009 21:56:44 +0000

[...] extension to their cable subscriptions, was the overnight word from the Wall Street Journal, as we mentioned this morning. But where the WSJ quoted anonymous sources, now Comcastsubsidiary, thePlatform is [...]