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	<title>Comments on: Can Firebrand Make Commercials Hot?</title>
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	<link>http://gigaom.com/video/can-firebrand-make-commercials-hot-2/</link>
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		<title>By: How to Make Web Ads Effective</title>
		<link>http://gigaom.com/video/can-firebrand-make-commercials-hot-2/#comment-452174</link>
		<dc:creator><![CDATA[How to Make Web Ads Effective]]></dc:creator>
		<pubDate>Fri, 28 Nov 2008 17:00:38 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/26/can-firebrand-make-commercials-hot/#comment-452174</guid>
		<description><![CDATA[[...] this proves or disproves my &#8220;we-like-commercials&#8221; theory &#8212; Firebrand, a site launched last November backed by NBC, Microsoft, and Ion Television, carried commercials as content and aired a television [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] this proves or disproves my &#8220;we-like-commercials&#8221; theory &#8212; Firebrand, a site launched last November backed by NBC, Microsoft, and Ion Television, carried commercials as content and aired a television [...]</p>
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		<title>By: Emil Line</title>
		<link>http://gigaom.com/video/can-firebrand-make-commercials-hot-2/#comment-452173</link>
		<dc:creator><![CDATA[Emil Line]]></dc:creator>
		<pubDate>Thu, 25 Sep 2008 13:55:49 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/26/can-firebrand-make-commercials-hot/#comment-452173</guid>
		<description><![CDATA[With firebrand down the drain I guess it&#039;s back to &lt;a href=&quot;http://commercial-archive.com&quot; rel=&quot;nofollow&quot;&gt;commercial-archive.com&lt;/a&gt; again... No wait, I never left it :)
]]></description>
		<content:encoded><![CDATA[<p>With firebrand down the drain I guess it&#8217;s back to <a href="http://commercial-archive.com" rel="nofollow">commercial-archive.com</a> again&#8230; No wait, I never left it :)</p>
]]></content:encoded>
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	<item>
		<title>By: stephanie</title>
		<link>http://gigaom.com/video/can-firebrand-make-commercials-hot-2/#comment-452172</link>
		<dc:creator><![CDATA[stephanie]]></dc:creator>
		<pubDate>Tue, 06 May 2008 06:29:12 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/26/can-firebrand-make-commercials-hot/#comment-452172</guid>
		<description><![CDATA[please send me a cool teenage website that i&#039;d enjoy
]]></description>
		<content:encoded><![CDATA[<p>please send me a cool teenage website that i&#8217;d enjoy</p>
]]></content:encoded>
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		<title>By: Firebrand Put Out (of its Misery) &#171; NewTeeVee</title>
		<link>http://gigaom.com/video/can-firebrand-make-commercials-hot-2/#comment-452170</link>
		<dc:creator><![CDATA[Firebrand Put Out (of its Misery) &#171; NewTeeVee]]></dc:creator>
		<pubDate>Wed, 05 Mar 2008 00:16:30 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/26/can-firebrand-make-commercials-hot/#comment-452170</guid>
		<description><![CDATA[[...] to provide The Times with a specific reason why the site was being shuttered (maybe because it was a bad idea?) or how much was spent, though one of Firebrand&#8217;s heads predicted at one point that it would [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] to provide The Times with a specific reason why the site was being shuttered (maybe because it was a bad idea?) or how much was spent, though one of Firebrand&#8217;s heads predicted at one point that it would [...]</p>
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		<title>By: Robert Salender</title>
		<link>http://gigaom.com/video/can-firebrand-make-commercials-hot-2/#comment-452169</link>
		<dc:creator><![CDATA[Robert Salender]]></dc:creator>
		<pubDate>Tue, 12 Feb 2008 01:29:16 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/26/can-firebrand-make-commercials-hot/#comment-452169</guid>
		<description><![CDATA[At least Firebrand lets you DOWNLOAD the commercials DRM-free! Let&#039;s see YouTube do such action. You may have the features of YouTube (embedding, share, add to favs, etc.) on Firebrand... but, really... commercials aren&#039;t allowed to be uploaded to YouTube for the copyright. I&#039;m guessing Firebrand doesn&#039;t even care. Just as saying something submitted to America&#039;s Funniest Home Videos gets uploaded to YouTube...

Firebrand is located on Wall Street (yes, THAT Wall Street in NYC) and the money... well, let&#039;s see where it&#039;ll go. All this money for &quot;ad-tertainment&quot;... right into people&#039;s hard drives. Imagine that! And then gets uploaded via P2P... yeah. Soon commercials wouldn&#039;t be downloaded anymore!

I can just imagine an ad on social sies like Facebook and Myspace... the same way (Think of the eBaumsWorld.com incident...).

But Firebrand can stay... as long as it stays on &quot;TV, web, and mobile&quot;, I&#039;ll be content... until SOMETHING just bounds to go wrong.
]]></description>
		<content:encoded><![CDATA[<p>At least Firebrand lets you DOWNLOAD the commercials DRM-free! Let&#8217;s see YouTube do such action. You may have the features of YouTube (embedding, share, add to favs, etc.) on Firebrand&#8230; but, really&#8230; commercials aren&#8217;t allowed to be uploaded to YouTube for the copyright. I&#8217;m guessing Firebrand doesn&#8217;t even care. Just as saying something submitted to America&#8217;s Funniest Home Videos gets uploaded to YouTube&#8230;</p>
<p>Firebrand is located on Wall Street (yes, THAT Wall Street in NYC) and the money&#8230; well, let&#8217;s see where it&#8217;ll go. All this money for &#8220;ad-tertainment&#8221;&#8230; right into people&#8217;s hard drives. Imagine that! And then gets uploaded via P2P&#8230; yeah. Soon commercials wouldn&#8217;t be downloaded anymore!</p>
<p>I can just imagine an ad on social sies like Facebook and Myspace&#8230; the same way (Think of the eBaumsWorld.com incident&#8230;).</p>
<p>But Firebrand can stay&#8230; as long as it stays on &#8220;TV, web, and mobile&#8221;, I&#8217;ll be content&#8230; until SOMETHING just bounds to go wrong.</p>
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		<title>By: Chris Arndt</title>
		<link>http://gigaom.com/video/can-firebrand-make-commercials-hot-2/#comment-452168</link>
		<dc:creator><![CDATA[Chris Arndt]]></dc:creator>
		<pubDate>Sat, 02 Feb 2008 03:41:06 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/26/can-firebrand-make-commercials-hot/#comment-452168</guid>
		<description><![CDATA[There has not been hundreds of this.  This is on television.  On television I can find television commercialis from Japan and listen to Shannon with the accent.
So you know what, screw off haters!

Ha!  I gotta stop using that phrase.  Seriously this is a good deal, because it is on television.
]]></description>
		<content:encoded><![CDATA[<p>There has not been hundreds of this.  This is on television.  On television I can find television commercialis from Japan and listen to Shannon with the accent.<br />
So you know what, screw off haters!</p>
<p>Ha!  I gotta stop using that phrase.  Seriously this is a good deal, because it is on television.</p>
]]></content:encoded>
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		<title>By: PeterW</title>
		<link>http://gigaom.com/video/can-firebrand-make-commercials-hot-2/#comment-452167</link>
		<dc:creator><![CDATA[PeterW]]></dc:creator>
		<pubDate>Thu, 31 Jan 2008 22:25:02 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/26/can-firebrand-make-commercials-hot/#comment-452167</guid>
		<description><![CDATA[There&#039;s also http://commercial-archive.com where members have been rating and bookmarking their favorite ads since forever. Shit, way back in the nineties adcritic and the commercial archive where the shit. Firebrand are going the same way as ads.com - another commercials as entertainment site that burned through all of their VC funding in a year. There&#039;s been hundreds of them.
]]></description>
		<content:encoded><![CDATA[<p>There&#8217;s also <a href="http://commercial-archive.com" rel="nofollow">http://commercial-archive.com</a> where members have been rating and bookmarking their favorite ads since forever. Shit, way back in the nineties adcritic and the commercial archive where the shit. Firebrand are going the same way as ads.com &#8211; another commercials as entertainment site that burned through all of their VC funding in a year. There&#8217;s been hundreds of them.</p>
]]></content:encoded>
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		<title>By: DannyC</title>
		<link>http://gigaom.com/video/can-firebrand-make-commercials-hot-2/#comment-452166</link>
		<dc:creator><![CDATA[DannyC]]></dc:creator>
		<pubDate>Fri, 25 Jan 2008 13:09:37 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/26/can-firebrand-make-commercials-hot/#comment-452166</guid>
		<description><![CDATA[There are scores of sites out there that do this already:  http://superbowlads.com http://advertisementave.com http://ifilm.com and one owned by the turner group that had kevin nenlon hosting a weekly show, not to mention http://youtube.com, so why would this be any better?
]]></description>
		<content:encoded><![CDATA[<p>There are scores of sites out there that do this already:  <a href="http://superbowlads.com" rel="nofollow">http://superbowlads.com</a> <a href="http://advertisementave.com" rel="nofollow">http://advertisementave.com</a> <a href="http://ifilm.com" rel="nofollow">http://ifilm.com</a> and one owned by the turner group that had kevin nenlon hosting a weekly show, not to mention <a href="http://youtube.com" rel="nofollow">http://youtube.com</a>, so why would this be any better?</p>
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		<title>By: space</title>
		<link>http://gigaom.com/video/can-firebrand-make-commercials-hot-2/#comment-452165</link>
		<dc:creator><![CDATA[space]]></dc:creator>
		<pubDate>Thu, 10 Jan 2008 13:25:22 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/26/can-firebrand-make-commercials-hot/#comment-452165</guid>
		<description><![CDATA[I&#039;ve also experienced the addictive nature of Firebrand and I think its a great outlet for some really creative work. Since its a curated site I&#039;d like to see the company offer some sort of support for best director or writer. Its early on in the game but I think the quality of work is very high and I&#039;d like to see individuals get some individual recognition. Firebrand will be around for a while and I think it has the potential to impact many industries, not just commercial.
]]></description>
		<content:encoded><![CDATA[<p>I&#8217;ve also experienced the addictive nature of Firebrand and I think its a great outlet for some really creative work. Since its a curated site I&#8217;d like to see the company offer some sort of support for best director or writer. Its early on in the game but I think the quality of work is very high and I&#8217;d like to see individuals get some individual recognition. Firebrand will be around for a while and I think it has the potential to impact many industries, not just commercial.</p>
]]></content:encoded>
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		<title>By: mel</title>
		<link>http://gigaom.com/video/can-firebrand-make-commercials-hot-2/#comment-452164</link>
		<dc:creator><![CDATA[mel]]></dc:creator>
		<pubDate>Wed, 09 Jan 2008 16:13:13 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/11/26/can-firebrand-make-commercials-hot/#comment-452164</guid>
		<description><![CDATA[Hello- this isnt for entertainment its a new resource for creatives to get inspired--- you tube is a bunch of junk collected, this let you navigate thru top brands-- its the BEST of commericals-- great!
]]></description>
		<content:encoded><![CDATA[<p>Hello- this isnt for entertainment its a new resource for creatives to get inspired&#8212; you tube is a bunch of junk collected, this let you navigate thru top brands&#8211; its the BEST of commericals&#8211; great!</p>
]]></content:encoded>
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