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	<title>Comments on: Big TV Shows = Big Online Numbers</title>
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		<title>By: NewTeeVee Monday Morning Vid-Biz Headlines &#171;</title>
		<link>http://gigaom.com/video/big-tv-shows-big-online-numbers/#comment-443418</link>
		<dc:creator><![CDATA[NewTeeVee Monday Morning Vid-Biz Headlines &#171;]]></dc:creator>
		<pubDate>Mon, 18 Jun 2007 18:30:19 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.wordpress.com/2007/01/18/big-tv-shows-big-online-numbers/#comment-443418</guid>
		<description><![CDATA[&lt;p&gt;[...] Has Delivered 300 Million Streams since October 2006. Initially Nielsen had said NBC streams didn&#8217;t register on its meter, but lately NBC seems to be leading online. (emailed [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] Has Delivered 300 Million Streams since October 2006. Initially Nielsen had said NBC streams didn&#8217;t register on its meter, but lately NBC seems to be leading online. (emailed [...]</p>
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		<title>By: NewTeeVee &#187; NBC&#8217;s &#8216;Heroes&#8217; Adds Online Powers</title>
		<link>http://gigaom.com/video/big-tv-shows-big-online-numbers/#comment-443417</link>
		<dc:creator><![CDATA[NewTeeVee &#187; NBC&#8217;s &#8216;Heroes&#8217; Adds Online Powers]]></dc:creator>
		<pubDate>Mon, 22 Jan 2007 18:35:34 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.wordpress.com/2007/01/18/big-tv-shows-big-online-numbers/#comment-443417</guid>
		<description><![CDATA[&lt;p&gt;[&#8230;] This is in addition to streams of the previous episodes, an online graphic novel, interactive map of the Heroes universe, a popular fan forum and a blog from fan favorite Hiro. If you&#8217;re curious about what online moves NBC might make, this would be the show to keep an eye on &#8212; after all, Big TV Shows equals Big Online Numbers, and they&#8217;re throwing the social-web kitchen sink at it! [&#8230;]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] This is in addition to streams of the previous episodes, an online graphic novel, interactive map of the Heroes universe, a popular fan forum and a blog from fan favorite Hiro. If you&#8217;re curious about what online moves NBC might make, this would be the show to keep an eye on &#8212; after all, Big TV Shows equals Big Online Numbers, and they&#8217;re throwing the social-web kitchen sink at it! [&#8230;]</p>
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		<title>By: David</title>
		<link>http://gigaom.com/video/big-tv-shows-big-online-numbers/#comment-443416</link>
		<dc:creator><![CDATA[David]]></dc:creator>
		<pubDate>Fri, 19 Jan 2007 18:26:54 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.wordpress.com/2007/01/18/big-tv-shows-big-online-numbers/#comment-443416</guid>
		<description><![CDATA[&lt;p&gt;Also with respect to Paul&#039;s original post, Nielsen NetRatings cannot currently track video &lt;em&gt;streams&lt;/em&gt;. It can only track visits from its panelists to the domain name that hosts the content itself (typically about 25-35 of its panelists must visit that domain during the month in order for them to track it), which it then projects out to represent the US population. &lt;/p&gt;

&lt;p&gt;A stream initiation may not have actually occured for any number of reasons (server problems, problems with the user&#039;s computer such as an incompatible flash version etc etc). &lt;/p&gt;

&lt;p&gt;It&#039;s a very rough estimate in other words&#8230;&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Also with respect to Paul&#8217;s original post, Nielsen NetRatings cannot currently track video <em>streams</em>. It can only track visits from its panelists to the domain name that hosts the content itself (typically about 25-35 of its panelists must visit that domain during the month in order for them to track it), which it then projects out to represent the US population. </p>
<p>A stream initiation may not have actually occured for any number of reasons (server problems, problems with the user&#8217;s computer such as an incompatible flash version etc etc). </p>
<p>It&#8217;s a very rough estimate in other words&#8230;</p>
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		<title>By: David</title>
		<link>http://gigaom.com/video/big-tv-shows-big-online-numbers/#comment-443415</link>
		<dc:creator><![CDATA[David]]></dc:creator>
		<pubDate>Fri, 19 Jan 2007 18:14:01 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.wordpress.com/2007/01/18/big-tv-shows-big-online-numbers/#comment-443415</guid>
		<description><![CDATA[&lt;p&gt;To be honest you can&#039;t really trust any of these.&lt;/p&gt;

&lt;p&gt;There are serious problems with most of the panel-based traffic measurement services, particularly with the ones most frequently cited by reporters (ComScore and Nielsen NetRatings). This is largely a function of their panel-based metholodogy, but as it turns out Alexa is in many cases substantially worse because its data is collected only from users who have installed its toolbar. Quantcast is a great idea and could have some potential if they can get people to tag their sites with their javascripts.&lt;/p&gt;

&lt;p&gt;I work for a large television network with an web presence, and we would almost never use traffic numbers from Alexa, NetRatings NetView, or ComScore to inform our business strategy. They&#039;re more for initiating conversations with advertisers or for PR, since the data is supplied by a third party. Very frequently, even with large sites, these guys are way off in terms of direction.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>To be honest you can&#8217;t really trust any of these.</p>
<p>There are serious problems with most of the panel-based traffic measurement services, particularly with the ones most frequently cited by reporters (ComScore and Nielsen NetRatings). This is largely a function of their panel-based metholodogy, but as it turns out Alexa is in many cases substantially worse because its data is collected only from users who have installed its toolbar. Quantcast is a great idea and could have some potential if they can get people to tag their sites with their javascripts.</p>
<p>I work for a large television network with an web presence, and we would almost never use traffic numbers from Alexa, NetRatings NetView, or ComScore to inform our business strategy. They&#8217;re more for initiating conversations with advertisers or for PR, since the data is supplied by a third party. Very frequently, even with large sites, these guys are way off in terms of direction.</p>
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		<title>By: heddy</title>
		<link>http://gigaom.com/video/big-tv-shows-big-online-numbers/#comment-443414</link>
		<dc:creator><![CDATA[heddy]]></dc:creator>
		<pubDate>Fri, 19 Jan 2007 10:51:17 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.wordpress.com/2007/01/18/big-tv-shows-big-online-numbers/#comment-443414</guid>
		<description><![CDATA[&lt;p&gt;&lt;a href=&quot;http://snapshot.compete.com/abc.com+cbs.com+&quot; rel=&quot;nofollow&quot;&gt;Correct Compete link&lt;/a&gt;.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p><a href="http://snapshot.compete.com/abc.com+cbs.com+" rel="nofollow">Correct Compete link</a>.</p>
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	<item>
		<title>By: heddy</title>
		<link>http://gigaom.com/video/big-tv-shows-big-online-numbers/#comment-443413</link>
		<dc:creator><![CDATA[heddy]]></dc:creator>
		<pubDate>Fri, 19 Jan 2007 10:50:33 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.wordpress.com/2007/01/18/big-tv-shows-big-online-numbers/#comment-443413</guid>
		<description><![CDATA[&lt;p&gt;&quot;&#8230; right now that means network shows shrunk down to PC size.&quot;&lt;/p&gt;

&lt;p&gt;They&#039;re already out there on bittorrent and the p2p network of your choice. And the people making big bucks from them are the torrent indexing sites from which people download them. &lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.alexaholic.com/abc.com+cbs.com?y=p&amp;r=6m&amp;z=7&quot; rel=&quot;nofollow&quot;&gt;Alexa actually shows a drop for both sites&lt;/a&gt; and Compete &lt;a href=&quot;http://www.alexaholic.com/abc.com+cbs.com?y=p&amp;r=6m&amp;z=7&quot; rel=&quot;nofollow&quot;&gt;do show a bump for abc&lt;/a&gt; but a drop for cbs. Quantcast give &lt;a href=&quot;http://quantcast.com/traffic-compare.jsp?domain0=abc.com&amp;domain1=cbs.com&amp;domain2=&amp;domain3=&amp;domain4=&quot; rel=&quot;nofollow&quot;&gt;show a big drop for CBS&lt;/a&gt; and some big ups and downs for ABC. &lt;/p&gt;

&lt;p&gt;I guess it depends who you trust for ratings&#8230;&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>&#8220;&#8230; right now that means network shows shrunk down to PC size.&#8221;</p>
<p>They&#8217;re already out there on bittorrent and the p2p network of your choice. And the people making big bucks from them are the torrent indexing sites from which people download them. </p>
<p><a href="http://www.alexaholic.com/abc.com+cbs.com?y=p&amp;r=6m&amp;z=7" rel="nofollow">Alexa actually shows a drop for both sites</a> and Compete <a href="http://www.alexaholic.com/abc.com+cbs.com?y=p&amp;r=6m&amp;z=7" rel="nofollow">do show a bump for abc</a> but a drop for cbs. Quantcast give <a href="http://quantcast.com/traffic-compare.jsp?domain0=abc.com&amp;domain1=cbs.com&amp;domain2=&amp;domain3=&amp;domain4=" rel="nofollow">show a big drop for CBS</a> and some big ups and downs for ABC. </p>
<p>I guess it depends who you trust for ratings&#8230;</p>
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