Comments on: Believe It or Not, Podcast Users Love Ads http://gigaom.com/video/believe-it-or-not-podcast-users-love-ads/ Sat, 26 May 2012 12:38:02 +0000 hourly 1 http://wordpress.com/ By: Blick 236 auf Podcast-Werbung, Schweizer Messer-Meme, Kuhbesamung, Pepsi Refresh und Solvis | Blick über den Tellerrand http://gigaom.com/video/believe-it-or-not-podcast-users-love-ads/#comment-480687 Sat, 06 Feb 2010 10:41:49 +0000 http://newteevee.com/?p=41041#comment-480687 [...] Neue Studie belegt hohe Akzeptanz, Erinnerung und Wirkung von Podcast-Werbung Weitere interessante Folien in der Präsentation von Tom Webster [...]

]]> By: Alfred Poor http://gigaom.com/video/believe-it-or-not-podcast-users-love-ads/#comment-480686 Fri, 29 Jan 2010 23:05:16 +0000 http://newteevee.com/?p=41041#comment-480686 I don’t know what ads are on those podcasts in the survey, but I’m guessing that they were narrowly targetted. (Not carpet bombing with ads for BMWs.) One person’s essential catalog is another person’s junk mail. I believe that micro-targeted marketing is likely to save the entertainment and news industries. It’s not a commercial if it’s something you care about.

Alfred Poor
HDTV Almanac
http://www.hdtvprofessor.com/HDTVAlmanac

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