Comments on: Auditude Fingerprints Everyone and Everything

By: RedLasso Goes From Being Sued by Fox to Doing Business With Them

RedLasso Goes From Being Sued by Fox to Doing Business With Them — Mon, 23 Mar 2009 22:55:36 +0000

[...] often with breaking news they just rip and upload on their own videos. Meanwhile, companies like Auditude, FreeWheel and Attributor, and YouTube are helping content owners identify and monetize user [...]

By: Auditude Raises $10.5 Million « NewTeeVee

Auditude Raises $10.5 Million « NewTeeVee — Wed, 11 Mar 2009 04:02:09 +0000

[...] raised $10.5 million from Redpoint Ventures and Greylock Partners. The company, which we’ve paid close attention to, has altogether raised $23 million in institutional [...]

By: Auditude Signs MTV, MySpace To Monetize Pirated Video « NewTeeVee

Auditude Signs MTV, MySpace To Monetize Pirated Video « NewTeeVee — Mon, 03 Nov 2008 03:35:40 +0000

[...] Signs MTV, MySpace To Monetize Pirated Video Remember when we gave you the scoop on that startup Auditude that’s trying to turn pirated TV clips into gold? Well, tonight [...]

By: TechJunkieNYC

TechJunkieNYC — Fri, 24 Oct 2008 23:51:36 +0000

I’ve seen a real (i.e. directed) demo presented by the CTO and the technology is the real deal. Challenge for all of us in this economy is to $-ize.

By: Scott

Scott — Sat, 18 Oct 2008 16:05:33 +0000

Zero false positives my foot. Their technology can’t hit the side of a barnyard. You might want to check out the CEO’s past employment…sorry he a) and b) looked good to him

By: Bret

Bret — Fri, 17 Oct 2008 22:38:26 +0000

So who pays them? It’s not like UGC video sites have monetization nailed. Nobody is getting paid until the content owners say it’s ok to host their stuff. Once that happens they’re going to want there stuff fingerprinted by the whole field.

By: Liz Gannes

Liz Gannes — Fri, 17 Oct 2008 21:35:46 +0000

They claim zero false positives and showed me a report from the MPAA testing that put them out in front of everyone else. They also were able to ID some videos that seemed to have no quality user-inputted metadata whatsoever. But PowerPoint is PowerPoint and demos are canned. Still, I thought it looked good…hopefully it’ll be out publicly soon and you can judge too.

By: Akash

Akash — Fri, 17 Oct 2008 21:01:19 +0000

Well, the proof is in the pudding.
Liz, how good is their technology in detecting copyright infringement? i.e. how many false positives?
Also, how did they get 4 years of TV content? Do they have a tie up with the networks?

If its good, the model of detecting and attributing it to the owner is very powerful.