Comments on: As Hulu Gets More Mainstream, Long Viewing Sessions Wane

By: Who Are the Top Video Ad Networks?

Who Are the Top Video Ad Networks? — Fri, 22 May 2009 20:52:29 +0000

[...] had actually popped up on comScore’s initial March overall video rankings, but the measurement firm said that was [...]

By: Hulu Not Happy With Nielsen Numbers

Hulu Not Happy With Nielsen Numbers — Fri, 15 May 2009 14:50:29 +0000

[...] 8.9 million in March and 9.5 million in February. Stats rival comScore, meanwhile, said Hulu had 41.5 million unique viewers by its VideoMetrix count in [...]

By: A Second Wind for Paid Content?

A Second Wind for Paid Content? — Tue, 12 May 2009 23:07:18 +0000

[...] are incongruous. But clearly the site has resonated with viewers, who made it one of the top two or three U.S. video sites by number of streams only a year after it [...]

By: When You Are Your Own Worst Enemy, What’s a Hulu to Do?

When You Are Your Own Worst Enemy, What’s a Hulu to Do? — Tue, 12 May 2009 22:43:01 +0000

[...] The good news for Hulu is that it has three of the four major networks as owners. Yes, this means a lot of studio execs barking orders at the company, but it also means that they all have a vested interest in helping Hulu succeed. One of the reasons Disney gave for buying in was Hulu’s ability to attract casual viewers. Hulu’s TV commercial blitz this year has translated into views, and in March, Hulu surpassed Yahoo to become the No. 3 video site in terms of video streams (more than 380 million), according to comScore. [...]

By: Point: When Disney Met Hulu…Winners and Losers [NewTeeVee] | BYOHosting.com Blogs

Fri, 01 May 2009 09:21:20 +0000

[...] gets a new two-year lease on life. This was an important re-up, because the site’s incredible momentum had put it on unsure footing, with its content-controlling parents doling out programs more [...]

By: Point: When Disney Met Hulu…Winners and Losers

Point: When Disney Met Hulu…Winners and Losers — Thu, 30 Apr 2009 23:53:18 +0000

By: Ken B

Ken B — Wed, 29 Apr 2009 13:56:06 +0000

Virtually no one in the press seems to have noticed that the ads Hulu's been running for a long time aren't very impressive. You see a lot of Ad Council PSAs, and the few real commercial spots tend to be repeated a lot. Some ad slots go unfilled. Not sure I understand why, because it ought to be a compelling format for advertisers.

By: LH

LH — Wed, 29 Apr 2009 12:50:33 +0000

Well I guess I'm not the norm. I spend several hours per week watching Hulu, and my time there has gone up. I can actually go out and have a life and then catch shows as I want when I have downtime.

By: Liz Gannes

Liz Gannes — Tue, 28 Apr 2009 23:20:47 +0000

@chaz - Hulu is a comScore customer.

By: What to read on the GigaOM network

What to read on the GigaOM network — Tue, 28 Apr 2009 17:36:55 +0000

[...] Staff | Tuesday, April 28, 2009 | 10:36 AM PT | 0 comments More people watching Hulu, but not for as long (NewTeeVee) Amazon buys iPhone ebook reader Stanza (TheAppleBlog) Intel, Dell among the IT firms [...]