Comments on: Apple TV Stays on its “Hobby” Horse

By: Bites from the Apple: Shadow of The Thin Man « What I Would Buy

Bites from the Apple: Shadow of The Thin Man « What I Would Buy — Mon, 21 Sep 2009 06:54:11 +0000

[...] Apple is getting tired of its so-called hobby called the Apple TV. Engadget HD reports that this week’s announcement of DVD-like extras [...]

By: Apple Kills 40GB Apple TV, Lowers Price of 160GB Model

Apple Kills 40GB Apple TV, Lowers Price of 160GB Model — Mon, 14 Sep 2009 14:57:49 +0000

[...] has continually referred to its set-top box as a “hobby,” and the lack of innovation/care given to the platform had us scratching our heads over what the [...]

By: Deepak

Deepak — Sun, 13 Sep 2009 01:01:27 +0000

Like the Apple TV, don't like the final season of BSG - yeah you're opinions are veery valuable!! :D

By: What the Heck is Going on with Apple TV?

What the Heck is Going on with Apple TV? — Wed, 22 Jul 2009 15:25:14 +0000

[...] company has a history of relegating the Apple TV to the kids’ table, referring to it as a “hobby,” or not referring to it at all, as it did yesterday and during its second quarter conference call. [...]

By: What’s Next for Apple’s Living Room Strategy? | Mac Bargains

What’s Next for Apple’s Living Room Strategy? | Mac Bargains — Thu, 09 Jul 2009 07:13:12 +0000

[...] with Apple TV sales growing but not jumping off the charts, it’s worth asking what Apple will do next in the living room. [...]

By: Apple News » What’s Next for Apple’s Living Room Strategy?

Apple News » What’s Next for Apple’s Living Room Strategy? — Tue, 07 Jul 2009 16:34:39 +0000

[...] with Apple TV sales growing but not jumping off the charts, it’s worth asking what Apple will do next in the living room. [...]

By: What’s Next for Apple’s Living Room Strategy?

What’s Next for Apple’s Living Room Strategy? — Tue, 07 Jul 2009 13:51:17 +0000

[...] with Apple TV sales growing but not jumping off the charts, it’s worth asking what Apple will do next in the living room. [...]

By: Give Apple TV the Finger With Updated iPhone Remote App

Give Apple TV the Finger With Updated iPhone Remote App — Thu, 25 Jun 2009 17:05:03 +0000

[...] The Apple Blog wonders whether these updates may be signs of new life for the Apple TV, which has been a bit of a red-headed stepchild in Cupertino, where it is repeatedly called a “hobby.” [...]

By: Game On: Consoles to Rule Web-to-TV Video Delivery

Game On: Consoles to Rule Web-to-TV Video Delivery — Mon, 15 Jun 2009 15:27:34 +0000

[...] ZeeVee shelved its set-top box; and HP dropped its MediaSmart Connect. Apple still considers its Apple TV a hobby, and Roku hasn’t said how many units it has [...]

By: Technical blogs with pictures and videos » The Streaming Content Is There, Just Not Enough People Watching It — Yet

Sat, 30 May 2009 01:00:23 +0000

[...] Apple TV: Published reports put the number of Apple TVs sold at less than 500,000. Notably, of course, Apple has, on multiple occasions, acknowledged that the device hasn’t been nearly as successful as the company had hoped it would be. [...]

By: The Streaming Content Is There, Just Not Enough People Watching It — Yet | Our World...travelling by the seat of our pants....

Fri, 29 May 2009 19:08:24 +0000

By: Technic Dude » The Streaming Content Is There, But Not Enough People Are Watching It — Yet

Fri, 29 May 2009 10:33:43 +0000

By: The Streaming Content Is There, But Not Enough People Are Watching It — Yet

Fri, 29 May 2009 07:02:31 +0000

By: A Fresh Look at the Ever-Changing Set-top Box Scorecard « NewTeeVee

A Fresh Look at the Ever-Changing Set-top Box Scorecard « NewTeeVee — Mon, 09 Mar 2009 04:20:59 +0000

[...] What’s not so good: At $229 for a 40GB model, it’s not cheap. And there’s no streaming, so if you purchase any content (especially HD content), the hard drive space available will be whittled away quickly. Plus, Apple has made clear it still considers this device a “hobby.” [...]

By: ZillionTV’s Set-Top Plan: Mix Ads, Paid Content, T-Commerce « NewTeeVee

Wed, 04 Mar 2009 14:02:10 +0000

[...] moves, adding its service to the $99 Roku. And of course you can’t count out Apple and its “hobby,” the Apple TV. But the biggest impediment seems to be the incumbent MSOs. Comcast, Time Warner, [...]

By: ZNF ‘Round The Web

ZNF ‘Round The Web — Fri, 23 Jan 2009 20:14:40 +0000

[...] Apple TV Stays on its “Hobby” Horse The bottom line here is that the living room is still a tough nut to crack if offering a separate box. The cable and satellite cos really have a stranglehold on the living room here in the US. (I wish we’d see a UK Freeview-esque movement which might open up the set-top box space.) Additionally, Bruce’s point is well taken. AppleTV is still too much of a closed ecosystem (without hacking) which in keeps many of the early adopters away - who often kickstart new tech adoption. [...]