Comments on: Apple Disputes NBC’s Variable Pricing Spin

By: British Broadcaster: YouTube Is “Parasite,” Content Is King « NewTeeVee

Tue, 16 Sep 2008 15:55:27 +0000

[...] the makeups, as demonstrated by NBC and iTunes patching things up last week and then continuing to talk smack about each other to the press. But today brought yet another verbal attack from the content [...]

By: James Ryan

James Ryan — Thu, 11 Sep 2008 21:36:50 +0000

People seem to be missing that TV shows can also be sold as 'Season Only'

The TV equivalent of the album?

By: b

Thu, 11 Sep 2008 20:33:25 +0000

Yeah, that's right. This was always about NBC wanting the ability to sell some of their programs for 99 cents. Uhhh... NBC is victorious!

By: Pat Riordan

Pat Riordan — Thu, 11 Sep 2008 19:53:58 +0000

Digital Daily nailed this one right off the bat.

“While Apple did agree to flexible pricing for NBCU (GE) programs on iTunes, it didn’t really agree to the flexible-pricing scheme the network was seeking. NBCU wanted flexible pricing based on popularity. What it got is flexible pricing based on video definition, which Apple had already agreed to with other networks. NBCU wanted complete price variance. It didn’t get it. The company also wanted Apple to double the wholesale price it pays for each TV episode sold on iTunes. And it clearly didn’t get that either, because if it had, “The Office” would be priced at $4.99 per episode instead of its current $1.99./$2.99–according to Apple, anyway. So sure, NBCU got flexible pricing. But it got it on Apple’s terms, which presumably started looking quite a bit more attractive when the network’s other online video distribution deals didn’t prove to be as successful as it had hoped.”

Rest of the post is here:

http://digitaldaily.allthingsd.com/20080909/nbcs-itunes-pricing-flexible-just-like-jeff-zuckers-memory/