Finding an audience and a fan base is critical.

It’s not clear to me what Agility will do differently.

I’m not sure what conflicts they see with content and distribution by hosting their own video portal.

Of course they want to distribute their content as widely as possible, but to rely on each video platform for your success seems a little short sighted. That’s what most video producers do today. They hope youtube, or blip or joost or whatever will invest in them by giving them preferential placement on the home page, or by marketing their show on the site.

Hope isn’t a strategy.

Why not create a video portal for your video? To innovate new video and interactive media.

Why create a portal to take ownership of your revenue stream? To innovate new advertising media.

Why not create multiple video portals for your video? If each show isn’t related, then why host it all on one site like 60frames and others do. Nextnewnetworks does this well.

Why not aggregate similar and relevant video from other [web] studios on the portals? Yes, aggregate your competition on your own site. It’s happening already on youtube and hulu, why not take control of it and provide a richer and deeper experience for the fans.

Use the portals as a way to aggregate demand (for you and others) and give people an opportunity to discover new video while at the same time helping your competition to maximise their engagement and to support the industry with new advertising models.