Comments on: Adap.tv Raises $13M for Changed Strategy http://gigaom.com/video/adaptv-raises-13m-for-changed-strategy/ Fri, 10 Feb 2012 20:48:44 +0000 hourly 1 http://wordpress.com/ By: Vid_e_yo http://gigaom.com/video/adaptv-raises-13m-for-changed-strategy/#comment-463047 Tue, 23 Sep 2008 14:29:37 +0000 http://newteevee.com/?p=8970#comment-463047 This is a pure tech play – hoping that being a single gateway to the various video ad offerings and taking a percentage of the play – ala The Rubicon Project or PubMatic. This could turn out to be a winner in the long tail but may not play out well in the head and body… it’s way too early to know though.

Video Egg is about as reliable of a source as Lehman Bros. They are on their 4th business model in so many years. Its no wonder they ran from Video ads – they couldnt execute well enough to justify their burn rate. Chasing the trend is never a good business.

Video Ads are a goldmine but the technology is too disparate to make it viable for large ad buys AKA reach. That is changing however and these companies will be on the sidelines because their VC’s are demanding ROI.

Patience will pay off big time in the video space

]]> By: Online video advertiser, Adap.tv, raises $13 million | Startup Meme http://gigaom.com/video/adaptv-raises-13m-for-changed-strategy/#comment-463046 Tue, 23 Sep 2008 11:14:04 +0000 http://newteevee.com/?p=8970#comment-463046 [...] Mateo, California based online video advertising company, Adap.tv, has raised an amount of $13 million in a round of funding. The round was participated by new investor Spark Capital along with the [...]

]]> By: Roundup: IT budgets dying on the vine, Chrysler’s electric cars, a cure for the bees, and more » VentureBeat http://gigaom.com/video/adaptv-raises-13m-for-changed-strategy/#comment-463045 Tue, 23 Sep 2008 06:56:09 +0000 http://newteevee.com/?p=8970#comment-463045 [...] raises $13M for ad analytics — Online video ad outfit Adap.tv has raised $13 million from Spark Capital, Redpoint Ventures and Gemini Israel Fund for its new business strategy of [...]

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