That doesn’t necessarily mean they aren’t annoyed by them. It just turns out the cost of their annoyance isn’t valued in monetary terms for them to opt out of receiving them. Because this is the internet, and if you pay for anything (other than eHarmony or iTunes), you’re a sucker. Yes, that includes porn.

And of course they want variety. Imagine being held in a holding cell, for the rest of your life, hearing only Fran Drescher’s voice, over and over again. Wouldn’t you, too, prefer a variety of annoying voices? A little Gilbert Godfried? William Hung maybe?

Ads were traditionally tolerable on television because they were, for the most part, inevitable. With all browsers today on the internet, I can open up more tabs than a banker at happy hour the second I see an online ad, making me feel, over and over again, like I am perfunctorily beating the system. In fact, I get a type of joy out of diverting my eyes from where banner ads are, or where pop ups arise.

Maybe I’m being extreme, but I represent a large contingent of people that don’t want anyone selling me anything, and that’s why ads are most likely diluted, overvalued, and not wanted. (if viral marketers didn’t use our disgust with ads as fuel, then there’d be no reason to trick us into watching their latest sneaky viral videos)

@ Matt : Not to be too critical, but you seriously want more crap covering up 1/3 of your screen? Gimme a break.

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