Outbrain wants to dominate the business of suggesting stories to readers while helping publishers buy and sell web traffic. But now competition is coming and the company has to protect its turf. Read more at paidContent »
Many small businesses have had few options beyond Google’s AdWords to attract customers online. But now, upstart ad companies are using social media and new publishing tools to offer businesses effective — and affordable — alternatives. Read more at paidContent »
Though the number of iOS and Android apps continues to grow by leaps and bounds, Yaron Galai bets that the trend of developing native apps is a short-term fad. Here’s why he thinks companies should reexamine their app strategy. Read more »
