Nielsen, GroupM To Develop New Ratings Tool
As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the succe… Read more at paidContent »
As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the succe… Read more at paidContent »
Driven down by big fourth-quarter declines in digital advertising, the total U.S. ad market grew only 0.8 percent for all of 2011, a report… Read more at paidContent »
RIM (NSDQ: RIMM) is taking a beating at the moment from handset makers like Apple (NSDQ: AAPL) and Samsung, which have eaten into a smartpho… Read more at paidContent »
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Considering the staggering results reported by Apple (NSDQ: AAPL) last night, this should come as little surprise: the company’s iPhone is b… Read more at paidContent »
Another day, and another big digital investment from the world’s largest advertising firm. WPP subsidiary Ogilvy has taken a 33.3 percent st… Read more at paidContent »
The world’s biggest advertising firm is making yet another acquisition at the intersection of its two targeted growth areas – digital and em… Read more at paidContent »
WPP and Revolution Capital are making a second investment in InGameAdvertising, the Shanghai-based Chinese in-game advertising network. Read more at paidContent »
Sir Martin Sorrell’s WPP has slashed its full-year growth forecast to 5%, after reporting organic revenue growth of 4.7% in the third quarte… Read more at paidContent »
Chinese digital ads measurement firm Moment Systems is taking a $20 million second round investment led by Kleiner Perkins Caufield & Byers… Read more at paidContent »
» Price-Fixing Case Against Apple (NSDQ: AAPL), Major Book Publishers Mushrooms (paidContent)
» Microsoft (NSDQ: MSFT… Read more at paidContent »
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Sir Martin Sorrell has thrown his support behind the launch of a Sun on Sunday to bolster the weekend newspaper market. Read more at paidContent »
While most large ad budgets have been locked in for the next few months, unless there is a miraculous and quick economic turnaround, the ad… Read more at paidContent »
Blyk, the once-groundbreaking mobile ad company that offered young users free mobile services in exchange for getting ads on their devices,… Read more at paidContent »
Affectiva, a Massachusetts start-up spun out of the MIT Media Lab, has nabbed $5.7 million in Series B funding to help it pursue technology which helps recognize and measure human emotions. The company sees big opportunities in helping companies understand and gauge how people are feeling. Read more »
What if you amassed petabytes of data and then realized you had nothing you wanted to do with it? It’s not enough to hoard data hoping for patterns; to create the true promise of a big data revolution the industry needs big apps. Read more »
One of the keys to monetizing NewNet technologies like real-time feeds and social media will be harnessing the massive amounts of data they create. In recent weeks, there have been a handful of announcements illustrating creative ways of using this data. But most of them have ... Read more at GigaOM Pro »
Adding mobile apps to ride-sharing options will open up the services to all those car poolers that just don’t want to plan in advance. On the other hand, maybe that’s not such a good thing. Read more »
Fall Season Start Not That Great; despite the rosy stories about strong debuts, NBC, ABC and the CW’s ratings are down. (TV by the Numbers) Get Some Sony Movies on the Go; new feature on select Blu-ray discs will allow users to transfer movies from PS3 […] Read more »
NebuAd, the company that planned to enable Internet Service Providers to offer behavioral advertising based on a person’s web surfing history, has shut its doors, according to MediaPost, which cites court documents. The controversial service, which is akin to Phorm in the UK, had conducted advertising […] Read more »
Pump-and-dump is not a phrase normally associated with startups. But that is exactly what WPP is accusing its fellow investors in Los Angeles-based interactive advertising agency Spot Runner of doing. The global advertising giant, which owns a 3 percent stake in Spot Runner, is suing Battery […] Read more »
SAI: WPP Sees Some Ad Slowdown in the U.S., More to Come ArsTechnica: Intel Unveils New Embedded 45nm Xeons, Updates Chipsets Austin American Statesman: Dell Net Income Falls in Fourth Quarter LightReading: AlcaLu Climbs to 16.4 Terabits Over Fiber AP: Microsoft Cuts Price for Vista Read more »
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