The rule of thumb used to be that web content shouldn’t be longer than five minutes an episode — a rule that’s pretty much dead here in 2012, with the spread of longer runtimes into least-suspected places, such as YouTube. Read more »
As long as there have been web series, people have debated whether the term is inaccurate and derogatory. But when you talk to those working in the industry, it becomes clear that the term is here to stay — and that it’s a good thing. Read more »
In the web series world, creators often rely on brands to get their content funded. But why do brands sign up for these series? And how do they measure their return on investment? We set out to find out. Read more »
The branded series Suite 7, directed and written by some of web video’s best known talent and starring known players like Shannen Doherty, Brian Austin Green and Illeana Douglas, has a few issues with length — but is otherwise a unique and intriguing experience. Read more »
Shannen Doherty and Brian Austin Green are just two of the stars brought together for Suite 7, a branded web series produced by CJP Digital and distributed by Lifetime to promote the value of “a good night’s sleep” for the Better Sleep Council. Read more »
The actor, producer of multiple web series and senior vice-president of digital media at CJP Communications discusses web video’s trouble with discoverability, his secret crush on Clicker.com and the difficulties that come with producing branded content. Read more »
This branded series sponsored by Trident ran into a major roadblock given that it was constructed around the second annual Streamy Awards, which, um, didn’t go so well. Here, producer Wilson Cleveland explains what happened behind the scenes to keep the show alive. Read more »
