What do Apple, Nike and Nintendo all have in common? In addition to leading their respective markets, they’re all turning to the fitness industry to grow revenues, some more than others. Talk about a “new vertical.” Nintendo, the most ambitious of the bunch, actually got its […] Read more »
The market for video games is changing profoundly, and a comparison of two prominent titles’ recent sales figures shows just how much: Wii Fit, a game largely marketed to women, is outpacing the latest installment of one of the industry’s biggest franchises, Grand Theft Auto. Read more »
