A year after eBay bought mobile ad network WHERE, it’s ready to show how it will put the Boston startup to work. WHERE will become PayPal Media Network, as it moves beyond serving location-based mobile ads to offering inventory across eBay’s different online properties. Read more »
Hyperlocal mobile advertising is at a critical juncture: Leading analysts predict that mobile ad spending will increase by more than five times between 2011 and 2015. But what are the forces at play, and how effective are HyLoMo ads? Read more at GigaOM Pro »
Mobile deals combine location-aware discounts with mobile marketing campaigns. What are the largest pitfalls in this promising space, though? Privacy and security issues must be addressed to assure consumers their purchases are secure and their location is being closely guarded. Read more at GigaOM Pro »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture of the mobile industry emerges. This report examines the various sectors of the mobile landscape and what the future holds for each. Hardware, cloud services, mobile search, advertising, location-based services and the growing ubiquity of the Internet of Things will all play an important role in the concept of mobility as it shifts and evolves over the next several years. With the help of more than a dozen contributors, GigaOM Pro presents a comprehensive analysis of the companies and trends that will lead us into the next era of mobile. Read more at GigaOM Pro »
PayPal, which has been a powerhouse in online payments but hasn’t really cracked the market for real-world payments of goods, is starting to show off how it can put all of its components and recent acquisitions together to form a broad tool for mobile payments. Read more »
WhitePages’ new local discovery app is launching on Android first, in part because the platform allows it the ability to better track the efficacy of location-based ads. It’s another sign that Android is appealing to more developers. Read more »
The second quarter of 2011 in mobile was all about smartphones, thanks to Google’s Android, Apple’s iOS and mobile data consumption ramping up. In the tablet space, the iPad lacked any real competition, though that dominance will surely fade as more and more alternatives — from Cisco, HP and others — emerge. Elsewhere, location-based marketing finally made some headlines, and the groundwork for near-field communications looks to be finally falling into place. Additional companies in this report include Amazon, Facebook, Microsoft and Research In Motion. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
EBay is buying location-based service and ad network WHERE in a deal that gives it added ability to drive more local and offline commerce. The pick-up will add important talent and technology to eBay and PayPal as they look to become more locally relevant to users. Read more »
Mobile location app WHERE is taking the next step in the local recommendations game by integrating its service with Facebook and Bump, helping its 4 million users get and share suggestions more easily. The company updated its Android and iPhone apps today with the added functionality. Read more »
There’s been a flurry of activity lately in local mobile advertising, which is often called the Holy Grail of marketing. Players like Google and Facebook have an edge thanks to their sheer size, but smaller players will have a place at the table if they keep ... Read more at GigaOM Pro »
Cloudmade, Where, Placecast, Evri and Apigee presented their bids for the “next big idea” in mobile at today’s GigaOM Mobilize conference. If they’re an accurate sample, the future of mobile is all about location, smart filters and APIs. Read more »
Where Inc., a Boston-based company that started out as a geo-location centric app is trying to chart a new course for itself — by becoming a location-based ad network. Today, the company said it has bought LocalGinger, a local group-buying service for an undisclosed amount. Read more »
Location-based shopping services (LBS) have made many headlines recently, and studies have shown that users actually like receiving ads and offers well-targeted to their interests. Couple that with an influx of Tier 1 venture capital and the show-stopping Facebook Places, with which several startups have already joined forces, and it’s no wonder LBS is suddenly such a hot topic in the mobile sector. That doesn’t necessarily mean LBS shopping apps will be easy to implement. A number of challenges — privacy concerns, scaling issues and check-in integrity among them — provide a potential barrier to widespread adoption. This note examines both the drivers and inhibitors for making location-based shopping services a mainstream phenomenon, and includes focused profiles of Facebook, Twitter, Google, Loopt, Foursquare, BrightKite, Whrrl, Gowalla, Plancast, Groupon, AisleBuyer, Bizness Apps, Offeretti, ShopAlerts, Shopkick, Bakodo, Stickybits, Yelp!, Geodelic Sherpa, WHERE, MyTown, InCrowd, SCVNGR, Waze and Layar. Read more at GigaOM Pro »
In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices, and the ever-increasing supply of apps on the market is giving advertisers endless opportunities to reach consumers. Read more at GigaOM Pro »
The popular mobile search and recommendation application Where today added a web site that enables users to sync information between the phone and PC. It’s a natural move that should provide a more detailed, immersive experience for those accessing the app via the fixed-line web. Read more »
