GigaOM » WeVideo

YouTube shuts down its YouTube Create program for partner apps

Janko Roettgers — Wed, 30 Jan 2013 20:46:05 +0000

YouTube is shutting down YouTube Create at the end of this month, ending what was supposed to be a promotion of both the YouTube API and third-party apps taking advantage of it. YouTube Create was launched some 18 months ago as a showcase for third-party video editors like WeVideo, Vibop and Magisto. Here’s how YouTube described Create at launch:

“The idea is simple. The third-party application runs in an HTML iframe on YouTube. The user creates a video with the application, and then the application uploads the video to YouTube for the user to watch and share.”

However, it looks like Create never got all that much traction, which is why YouTube is now shutting the showcase down on January 31. Apps featured on Create will still be able to make use of the YouTube API after that date, which allows them to essentially operate as external third-party video editors for the site, complete with an option to upload edited videos directly to YouTube.

Only, they’re not going to be featured on YouTube anymore, and there’s no iframe integration either – and that irks some if the existing Create partners. “We think it’s a pity that the program is ending, as it provided YouTube users with a variety of easy-to-find options for video creation and production,” WeVideo Vice President of Sales and Marketing Mark Floisand told me via email.

YouTube has in recent months significantly expanded its own video editor, which users of the site can access during the upload process, so featuring competing apps may make less sense for YouTube. Still, one shouldn’t rule out that YouTube might bring back a tighter integration of some of these third-party apps in the future.

Image courtesy of Flickr user lorraine santana.

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WeVideo goes commercial with cloud-based video editing

Ryan Lawler — Tue, 01 Nov 2011 15:55:22 +0000

Video editing startup WeVideo is launching a new product that will enable organizations to use its collaborative editing products in the cloud. The WeVideo Commercial product is aimed at bloggers, journalists, marketers and other video creators who wish to easily edit, manage and publish videos from a single online platform.

By putting editing in the cloud, WeVideo is taking advantage of cloud-based processing power to eliminate the need for expensive editing hardware and software. It’s also betting on collaborative editing, which allows multiple editors to make changes and to approve videos before they go live.

The platform offers a suite of tools that match most prosumer video editing software packages, and it comes with a set of royalty-free audio clips, transitions and graphics. Since all editing is done in a web browser, the platform is agnostic to the device it’s being edited on, whether it’s Mac or PC — and it can even be used to edit on smartphones and tablets when connected to the Internet. WeVideo is also agnostic as to the source file or publishing destination.

Once completed, videos can be published on a corporate website, as well as popular destination sites such as YouTube or Vimeo. WeVideo also incorporates social sharing tools to let users publish or embed videos on social networks like Facebook or Twitter.

WeVideo operates on a freemium model, and it already offers a free, consumer-based product, which it launched at the Demo conference in September. It’s also available to YouTube users as a way to edit videos directly on that site. With the launch of WeVideo Commercial, it’s giving enterprise users a much greater amount of storage (50 GB), as well as up to 1080p video resolution and 24-hour support for $79 a month.

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