Rebecca Black and Nyan Cat aside, YouTube is no longer about Internet memes and viral videos… And that’s a good thing. Take a look at the top 10 videos from 2011 and you realize it’s not for creating one-hit wonders but for building sustainable businesses. Read more »
In the first 24 hours of Weezer’s YouTube invasion, timed to promote their new album Hurley, the multiple videos featuring cameos by the band earned a combined five million views. But the promotion may not have had much effect on record sales. Read more »
The band Weezer has been a YouTube enthusiast for ages, and to promote their new album Hurley (coincidentally, available in stores today!), they gave YouTubers like Mystery Guitar Man, Fred, and Hot for Words a chance to put the band in their videos. Read more »
In this guest post, Key of Awesome writer/producer Mark Douglas describes the experience of creating and performing a video with the band Weezer, as part of a massive viral stunt the band did with a number of major YouTube partners. Read more »
Hey, Weezer, you know when a friend tells you a joke that’s really funny, and you laugh? And then the next day, they tell that joke again, and it’s slightly less funny? And the next week, they tell the joke one more time, maybe switch up […] Read more »
Seems like the new rule is: Become a YouTube star, get asked to make lots and lots of guest appearances wearing the same T-shirt you got famous in. Or, in the case of Miss Teen South Carolina, the same ball gown. Weezer today released a music […] Read more »
