For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more at GigaOM Pro »
Data is absolutely crucial for the business of online advertising, and thanks to a new ecosystem designed to serve the sell-and-buy side, it can now be leveraged. But it also makes online advertising a far more complex space than it was even a few years ago. Read more at GigaOM Pro »
One solution to the big data skills shortage has been consulting firms that specialize in deploying big data systems companies need to make sense of their information. These companies will continue to play a vital role in helping us make sense of the the data deluge. Read more at GigaOM Pro »
It’s no secret that Yahoo analyzes a lot user data, but today it’s giving the world a striking peek into how all that data is used. A new tool lets visitors work their way through demographic data to see which news stories are the most popular. Read more »
WibiData, a Hadoop-based startup focused on making it easier to analyze user behavior, has raised $5 million from New Enterprise Associates. The company, formerly known as Odiago, launched in late 2011 already claiming Wikipedia and Atlassian among its early customers. Read more »
The great thing about big data is that there’s still plenty of room for new blood, especially for companies that want to leave infrastructure in the rearview mirror. At this point, the data-infrastructure space, including Hadoop, is well-funded and nearly saturated, but it also needs help. Read more »
Big data has gotten very, very big if the elite talking heads at the World Economic Forum in Davos, Switzerland, are talking about it. And they are talking about it. Sessions include “Decoding the data deluge” and “Personal data: the ‘new oil’ of the 21st century.” Read more »
In a meeting of analytics minds, Birst and ParAccel are putting Birst’s graphical reporting gloss atop ParAccel’s analytics database.
Deals like this are the latest proof that big data is important but the ability to put that data into a useable format is also key. Read more »
The United States alone faces a shortage of 140,000 to 190,000 people with deep analytical skills. We are starting to understand the value of being data-savvy and how different kinds of data can be used to influence behavior and improve organizational policies and practices. Read more »
To build its new business cloud services, IBM melded Coremetrics’ web analytics, Sterling Commerce’ supply chain, and Unica social media marketing smarts acquired last year with its home-grown middleware. Then it optimized it all for the Power7 hardware running IBM’s cloud. Read more »
I had a chance today to catch up with Metricly, a San Francisco-based company that just launched in public beta with the simple premise of making its customers an aggregated dashboard of all their web analytics systems, using both external and internal databases. Read more »
