We’ve entered the age of emotional, design-centric, e-commerce
Everlane and True & Co are part of a new wave of e-commerce startups that are using emotion and design to sell goods. Read more »
Why a Warby Parker flagship retail store is a big moment for online brands (video)
photo: courtesy of Collin Hughes/Warby Parker
Warby Parker is opening up its first full-fledged store (beyond its showrooms) and is using sensors, Wi-Fi and other technology to understand how people use their retail space, and take that data and marry it with their online sales trends. Read more »
HTML5 lovers rejoice: Famo.us to make its platform free for developers
Famo.us, a San Francisco-based HTML5 platform maker, is making its platform free for developers and has new technology that makes its HTML5 platform even more robust. Read more »
The part of wearables that geeks forget about: not looking like a tool
photo: GigaOM
The emergence of wearables — connected devices you wear on your body — is sweeping big tech companies like Google and Apple, as well as startups like Misfit Wearables. But if the devices are just plain dorky-looking they’re going to struggle to break into the mainstream. Read more »
Revealed: the finalists for the 2012 Crunchies
photo: courtesy of TechCrunch
Five finalists have been chosen in 20 different categories for the 2012 Crunchies awards, and we’re proud to release the worthy nominees today. Voting for the winners starts today, and the winners will be announced January 31st. Read more »
Warby Parker raises $36.8M to expand fashion eyewear brand
photo: GigaOM
Warby Parker has apparently raised $36.8 million in a Series B round, according to a new SEC filing. The online eyewear seller has succeeded by building a strong brand based on hip styles, low prices, customer support and a mission to donate glasses to needy people. Read more »
With startup True&Co, big data meets bra shopping
Technology has helped bring about a retail shift that now means I can buy consumer goods without ever leaving my house, shaving gear without ever thinking about it and now, thanks to True&Co, bras without ever having a tape measure wrapped around my chest. Read more »
At Warby Parker, the power of branding is easy to see
Warby Parker, the New York maker of hip glasses, had an amazing year in 2011 with its stylish designs, low prices, customer service and social mission. The success comes down to the work the company did in building a coherent brand that has resonated with consumers. Read more »
