Things have been tough as of late for plain vanilla VoIP service providers, but that doesn’t necessarily mean that voice over IP is over as a technology. As my good friend Andy Abramson points out, the focus in the future is going to be on adding voice to apps.
This was one of the trends I talked about when the now-defunct Business 2.0 launched its Next Net series in 2006. The idea behind the series was that as broadband became all-pervasive, everything from the web to mobile to video to voice became part of the next evolution of the Internet. (It has been a guiding principle of my coverage here on GigaOM.)
Fonality was one of the companies we picked for the list, because even at the time, Chris Lyman, Fonality’s CEO, was talking about adding voice to apps. He made a key move today, acquiring Insightful, one of SugarCRM’s largest resellers. The new offering from Fonality, called FonalityCRM, integrates the CRM suite with PBX and offers click-to-call dialing, agent screen pops and several other features.
