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Comedy Central heavily promoted its Roast of Charlie Sheen on Twitter, and it looks like the bet may have paid off: Twitter users commented more than twice as much about the roast than about the season debut of his former show Two and a Half Men. Read more »

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Turner Broadcasting Selects Brightcove to Expand Online Video Business; Turner taps Brightcove to support online video content in the UK, Spain, France, Italy, Germany and other countries throughout Europe. (press release) Adap.tv Launches a Video Ad Exchange; the video ad-serving company has opened the doors on […] Read more »

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Visible Measures Raises Add-On Funding; total amount the video metrics company got for its third round undisclosed, it had already taken $10 million in March. (paidContent) Piper Jaffray Bullish on Redbox; with rental kiosks taking share from traditional retailers and online delivery still being years out, […] Read more »

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Thriller Gets 28M Views Since Jackson’s Death; copies of the groundbreaking music video rack up the playcounts, according to Visible Measures. (company blog) Digital Media Sales Up Only 0.9% Year-Over-Year; but paid models doing better than advertising, according to Strategy Analytics. (release) Warner Bros. to Distribute […] Read more »

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New MTV Show Will Split Ad Revenue with Twitter and Facebook; What You’re Watching with Alexa Chung will be a joint venture between the three, incorporating social media aspects — while paying for them. (paidContent) Jesse Alexander’s Day One Gets Picked Up; NBC to run this […] Read more »

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Video analytics company Visible Measures has raised $10 million in a Series C round led by Northgate Capital and including previous investors General Catalyst Partners and MDV-Mohr Davidow Ventures. The company’s total funding amounts to more than $29 million. Boston-based Visible Measures helps broadcasters and advertisers […] Read more »

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Video analytics firm Visible Measures has long said it has some impressive big-name customers, but it’s never been allowed to talk about them publicly. That’s changing today with MTV Networks announcing it’s chosen Visible Measures to analyze the performance of all the network’s online video assets. […] Read more »

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YouTube will add a new analytics service called Hot Spots this week or next, aimed to help video creators drill down into their videos to see what parts are most popular. As we understand it, the service would tell you things like when people drop off (a.k.a. your video is too long) and when people rewatch a certain portion over and over (a.k.a. you should have put that in slow-mo). Read more »

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Tracking trends and the rising stars in the world of web video is our job here, so we love tools that help us do it. A new entrant in this space is Video Breakouts, which creator Peter Winer has pulled together by noodling around with public […] Read more »

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