Social startup Allthis found itself under fire this week for a viral marketing approach many people found spammy and invasive. But heinous though it is, its behavior is just part of a trend among new services to appropriate our online identities to power themselves. Read More »
Tech
Facebook and search engine optimization are still useful marketing tools for online startups wanting to build audiences. Let’s examine how a startup making consumer apps or online services can get that much-coveted first million or two users as cheaply as possible. Read More »
New research from Flirtomatic, provider of a mobile and web-based messaging service available in the UK and Germany, suggests viral marketing via mobile phones has plenty of room to grow. Read More »