Online video advertising is hot, and attracting some serious venture capital: Video ad platform Tubemogul just closed a $20 million Series C round of funding to pay for more hires and and expand internationally. The round comes after Tubemogul decided to focus exclusively on advertising. Read more »
Vibrant Media, the company behind many of the in-text ads on the web, is on Wednesday rolling out a redesign meant to make its advertising more transparent and interactive for users. Read more »
While publishers and developers have evolved to take advantage of new digital platforms, advertisers are lagging behind. Too often, they are simply repurposing TV material rather than tailoring their creative material to the online video environment. Read more at paidContent »
Google SVP of ads Susan Wojcicki said on the company’s earnings call that 60 percent of all video ads that appear on YouTube are TrueView ads, meaning that viewers can skip it and move on to the video if it’s not relevant or interesting. Read more »
New connected devices are making the same type of granular reporting and targetability that is available on web-based video ads also available on the TV. San Francisco-based startup adRise wants to be the platform to enable those ads to be delivered across multiple devices. Read more »
Affine Systems wants to make buying online video ads similar to the way TV ads are bought. The startup is making technology available to avertisers that is designed to provide larger available online inventory and stronger brand protection when serving ads against “non-premium” online video. Read more »
Video analytics — and now advertising — firm TubeMogul has gotten some early love for its recently launched PlayTime ad platform, with more than 25 major ad campaigns since the product was announced just a few weeks ago. Now TubeMogul is looking to extend its early […] Read more »
