Video remains the most promising ad format for publishers hoping to improve their ad returns. The industry is still in early stages but here are five winners of a contest to make video ads more interactive. Read more at paidContent »
Some people won’t pay to see online content. But there’s a chance they’re willing to watch an ad or fill out a survey instead. Here’s how one company is bringing such options to mobile devices. Read more at paidContent »
Flurry said its mobile video ads have topped 100 million completed views in August are proving to be effective ways for publishers to monetize and for advertisers to engage consumers. Now it’s bringing the video ads to Android. Read more »
Remember the old NetZero dial-up Internet plans that gave you free Internet access as long as you put up with an advertising window emblazoned across your screen? Well, AT&T is experimenting with a similar concept at DFW Airport, only offering Wi-Fi instead of dial-up. Read more »
Video ad startup Jivox has raised $8.2 million in an attempt to bring its technology to multiple screens. In addition to the funding, which was led by Fortisure Ventures and existing investors Opus and Helion, Jivox will add two new members to its board of directors. Read more »
TubeMogul’s PlayTime ad network has grown dramatically since being launched earlier this year, and is now ranked second in terms of potential reach among advertisers. With 206.7 million unique visitors and 97 percent of online viewers in August, it trails only BrightRoll in potential reach. Read more »
Expect those yellow teeth ads to pop up on top of your YouTube videos any day now, as Google has added an option to build display ad overlays within its Display Ad Builder, making it possible for AdWords customers to easily generate and run overlays that […] Read more »
