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A new survey has revived the fear that digital ad spending will shrink the overall pie. While newspapers have it tough, other big ad markets are still pretty healthy, and technologies like targeting and social media advertising could still increase the value of — and thus ... Read more at GigaOM Pro »

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Last week, the bipartisan Kerry-McCain bill proposed legislation on a Commercial Privacy Bill of Rights that would put the FTC in charge of policing the online collection, sharing and use of personal information. That has far-reaching implications for the online media business. Read more »

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[qi:011] In what is a sign of the times, online ad network Exponential has cut nearly eight percent of its staff as it prepares for what is shaping up to be a nuclear winter in the advertising business. The Emeryville, Calif.-based company runs and operates many […] Read more »

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Last week, Silicon Valley woke up to find itself caught in the death grip of the credit crunch. As to which sector is going to get hit the hardest, the consensus so far is: advertising. Continue Reading. Read more »

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A note from UBS Internet analyst Ben Schachter advises that deteriorating economic conditions are likely to impact online advertising, not just in the short-term but in the long-run as well. Read more »

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Microsoft launched Live Search Cashback, a new service that allows the company to attract customers who want to get paid for their search-commerce efforts. It is a nice gimmick and no slam dunk. My breakdown of the news announcement. Continue Reading. Read more »

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