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	<title>GigaOM &#187; Unibody</title>
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		<title>GigaOM &#187; Unibody</title>
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		<title>Good news for Apple as key supplier plant plans to re-open</title>
		<link>http://gigaom.com/2011/10/21/good-news-for-apple-as-key-supplier-plant-plans-to-re-open/</link>
		<comments>http://gigaom.com/2011/10/21/good-news-for-apple-as-key-supplier-plant-plans-to-re-open/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 13:16:15 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[aluminum]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[catcher]]></category>
		<category><![CDATA[enclosure]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[pro]]></category>
		<category><![CDATA[supplier]]></category>
		<category><![CDATA[Unibody]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=425058</guid>
		<description><![CDATA[A plant at one of Apple's key component suppliers for the MacBook Air that had been forced to shut down will be spending $3 million in order to reopen by November, according to a new report. Catcher is responsible for most of Apple's unibody computer enclosures.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=425058&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><img  title="unibody-keyboard" src="http://gigaom2.files.wordpress.com/2011/10/unibody-keyboard.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-425063" />A plant at one of Apple&#8217;s key component suppliers for the MacBook Air that had been forced to shut down will be spending $3 million in order to reopen by November, according to a new report Friday. The investment will be used by manufacturer Catcher  to &#8220;modify the plant&#8217;s equipment and manufacturing processes,&#8221; according to <a href="http://www.digitimes.com/news/a20111020PD221.html">DigiTimes</a>, in order to address local complaints of odorous gas emissions.</p>
<p>While UBS told us in a research note that the <a title="Plant shutdown may disrupt Apple, HTC products" href="http://gigaom.com/mobile/plant-shutdown-may-disrupt-apple-htc-products/">plant closing could affect supplies of MacBook Air </a>and other notebook computers, DigiTimes is confident that the temporary suspension of operations won&#8217;t cause Apple or others to switch to other suppliers, since Catcher has such strong production capacity and the best manufacturing technology. Apple uses Catcher for up to 60 percent of its unibody enclosures for its MacBook and iMac computers.</p>
<p>Catcher, for its part, is considering investing more money in additional production facilities to ensure any similar problems in the future won&#8217;t completely shut them down. Another plant located in Tainan, Taiwan recently ramped up production, and Catcher has another massive lot located there for planned future expansion.</p>
<p>The planned re-opening is promising news for the possibility of an imminent MacBook Pro refresh, so hopefully Catcher&#8217;s investment is enough to satisfy local Chinese authorities.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=425058&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=852506"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=852506" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=425058+good-news-for-apple-as-key-supplier-plant-plans-to-re-open&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/the-future-of-notebooks-following-in-the-footsteps-of-the-macbook-air/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=425058+good-news-for-apple-as-key-supplier-plant-plans-to-re-open&utm_content=etherin">The future of notebooks: Following in the footsteps of the MacBook Air</a></li><li><a href="http://pro.gigaom.com/2012/09/sector-roadmap-work-media-tools-in-2012/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=425058+good-news-for-apple-as-key-supplier-plant-plans-to-re-open&utm_content=etherin">Work media tools in 2012 and beyond</a></li><li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=425058+good-news-for-apple-as-key-supplier-plant-plans-to-re-open&utm_content=etherin">CES 2012: a recap and analysis</a></li></ul>]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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		<title>Apple Making Things Right for Unibody MacBook Owners</title>
		<link>http://gigaom.com/2011/05/31/apple-making-things-right-for-unibody-macbook-owners/</link>
		<comments>http://gigaom.com/2011/05/31/apple-making-things-right-for-unibody-macbook-owners/#comments</comments>
		<pubDate>Tue, 31 May 2011 12:41:32 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@NYT]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[plastic]]></category>
		<category><![CDATA[repair]]></category>
		<category><![CDATA[Unibody]]></category>
		<category><![CDATA[warranty]]></category>
		<category><![CDATA[white]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=352542</guid>
		<description><![CDATA[Apple issued a new support document over the weekend that promises a fix for white, unibody MacBook affected by a problem with peeling rubber on the bottom case. Affected units are now eligible for free repairs, for up to two years from the original purchase date.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=352542&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2011/05/white-macbook-bottom.jpg"><img  title="white-macbook-bottom" src="http://gigaom2.files.wordpress.com/2011/05/white-macbook-bottom.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-352551" /></a>Apple issued a <a href="http://www.apple.com/support/macbook-bottomcase/">new support document</a> over the weekend that promises a fix for white, unibody MacBook affected by a problem with peeling rubber on the bottom case. Affected units are now eligible for free repairs, for up to two years from the original purchase date.</p>
<p>The MacBooks displaying the problem are said by Apple to have shipped between October 2009 and April 2011, and the problem is described as &#8220;the rubber surface on some MacBooks [separating] from the bottom case of the system.&#8221; Customers who qualify (Apple will check your serial number to see if you&#8217;re in the affected crop) can get their bottom case replaced free of charge either at an Apple Retail Store or at an Apple Authorized Service Provider. Customers also have the option of <a href="https://supportform.apple.com/201105/">ordering a replacement kit online</a>, which includes a new bottom case, a Phillips head screwdriver, screws and instructions.</p>
<p>MacBook owners should not that Apple is also offering refunds for customers who&#8217;ve already paid for a repair due to the issue described above, and that anyone who thinks they&#8217;re eligible for getting some money back should <a href="http://www.apple.com/support/contact/phone_contacts.html">contact Apple directly</a>.</p>
<p>It&#8217;s not clear how widespread the problem is exactly. A <a href="https://discussions.apple.com/search.jspa?peopleEnabled=true&amp;userID=&amp;containerType=&amp;container=&amp;spotlight=true&amp;q=rubber+white+macbook">search at the Apple Support Communities</a> site turned up numerous threads related to the issue (at least six by my count), but it&#8217;s not a problem that has attracted the spotlight as much as the reported signal attenuation issues with the iPhone 4, for example. Apple says in its note that customers who aren&#8217;t seeing problems shouldn&#8217;t take any action, even if they purchased their MacBooks during this time, so it&#8217;s possible only a small subset of product was affected.</p>
<p>Anyone seeing their MacBook&#8217;s bottom rubber cover separating from the case?</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=352542&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=618951"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=618951" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=352542+apple-making-things-right-for-unibody-macbook-owners&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/the-future-of-notebooks-following-in-the-footsteps-of-the-macbook-air/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=352542+apple-making-things-right-for-unibody-macbook-owners&utm_content=etherin">The future of notebooks: Following in the footsteps of the MacBook Air</a></li><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=352542+apple-making-things-right-for-unibody-macbook-owners&utm_content=etherin">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule continues</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=352542+apple-making-things-right-for-unibody-macbook-owners&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC Era</a></li></ul>]]></content:encoded>
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		<slash:comments>1</slash:comments>
	
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		<title>The White Unibody is the Second-Best MacBook Ever, So Why Do I Feel So Let Down?</title>
		<link>http://gigaom.com/2009/11/06/the-white-unibody-is-the-second-best-macbook-ever-so-why-do-i-feel-so-let-down/</link>
		<comments>http://gigaom.com/2009/11/06/the-white-unibody-is-the-second-best-macbook-ever-so-why-do-i-feel-so-let-down/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 18:30:46 +0000</pubDate>
		<dc:creator>Charles Moore</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[Unibody]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=34776</guid>
		<description><![CDATA[The new plastic unibody MacBook is arguably the second-best MacBook model Apple has produced yet (trumped only by the late 2008 aluminum unibody MacBook). So why am I finding myself unexpectedly underwhelmed and disappointed with it? When rumors began circulating in late summer about an imminent [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173553&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><img  title="macbook_unibody" src="http://gigapple.files.wordpress.com/2009/10/macbook_unibody.jpg?w=300&#038;h=176" alt="macbook_unibody" width="300" height="176" class=" alignleft" /></p>
<p class="excerpt">The new plastic unibody MacBook is arguably the second-best MacBook model Apple has produced yet (trumped only by the late 2008 aluminum unibody MacBook). So why am I finding myself unexpectedly underwhelmed and disappointed with it?</p>
<p>When rumors began circulating in late summer about an imminent new unibody MacBook in polycarbonate plastic. Being a consummate Apple laptop aficionado, I was excited. Speculation that it would sell in the $700 &#8211; $800 range further whetted my anticipation but I was also expecting something insanely great. After all, Apple could build on what it had learned making polycarbonate MacBooks for three and half years (the best-selling Mac model ever) combined with the unibody engineering of the MacBook Pros adapted to plastic materials. <span id="more-173553"></span></p>
<h3>Instead of Insanely Great, We Get&#8230;OK</h3>
<p>However, instead of insanely great, we get OK &#8212; or perhaps just a bit more than OK. I like it a lot better than the original MacBook, but there&#8217;s nothing really exciting or special to get up in the night and write home about. It&#8217;s just a good, solid-performing machine with better case engineering and build quality than its predecessor, and better-looking, but alloyed with some strange compromises that undermine its desirability and the &#8220;must-have&#8221; factor.</p>
<p>The case aesthetics are definitely a major step up from the iBook-esque previous model, whose looks were getting tired after eight and a half years. I like white computers and I like glossy finishes, and this has both, although I think Apple is blowing an opportunity by not offering it in black as well, and the high gloss is proving quite controversial with some.</p>
<p>I think the MacBook&#8217;s all-white keyboard looks more attractive and inviting, and will be easier to see (I&#8217;m not a touch typist), than the black keys on my aluminum Macbook, which are probably my unfavorite element of its generally pleasing appearance.</p>
<p>As for robustness, I haven&#8217;t got my hands on one yet, being out here in the Nova Scotia backwoods 150 miles from the nearest Apple reseller, but reportedly this new unibody machine has a solid feel, with no case flexibility or squeaks and rattles, and excellent panel fits, which is what I would expect based on my own aluminum unibody machine. Actually, the new MacBook&#8217;s rubbery-coated bottom panel is an aluminum stamping.</p>
<h3>True Mediocrity Rears its Ugly Head</h3>
<p>On the downside, true mediocrity rears its ugly head in the context of I/O connectivity and expansion, with an impoverished port array comprised of two USB ports (only one fully powered), Ethernet, a mini DisplayPort a combo headphone/line-in port (you can&#8217;t use both earphones and a microphone at the same time) and a security slot. No FireWire and, most bizarrely, no SD card slot (&#8220;Pro feature?&#8221; &#8212; get real Apple). No HDMI either.</p>
<p>FireWire and no expansion headroom are the big disappointments to me. I&#8217;m living daily with the vicissitudes of FireWirelessness with my aluminum unibody MacBook, and I&#8217;m not cheerily disposed, but Apple seems determined to dump FireWire wherever it can get away with it. When USB 3.0 is finally incorporated, maybe there will be a case for dropping FireWire, but USB 2.0 is an abominably lame and crippled substitute at this point. I&#8217;m dumbfounded that Apple didn&#8217;t learn its lesson from the chorus of boos when it tried that with the aluminum MacBook (OK, so I bought one anyway, and I like it almost unreservedly except for the FireWire crippling, but that really rankles).</p>
<h3>No Legitimate Excuse</h3>
<p>As for no expansion, there&#8217;s no legitimate excuse. Even the humblest tiny little $300 PC netbooks comes equipped with SD Card readers, and often three USB ports as well. There&#8217;s no satisfactory excuse for Apple leaving the SD Card slot out of the new MacBook and providing a measly two USB ports &#8212; only one of them delivering full bus power. My speculative deduction is that it&#8217;s just Apple contriving to put some distance between the MacBook and the more expensive 13&#8243; MacBook Pro specs-wise.</p>
<h3>Ample Power</h3>
<p>In the positive column, the new MacBook&#8217;s internals pretty much match the current base 13-inch MacBook Pro&#8217;s: a 2.26GHz Core 2 Duo with a 3MB L2 cache, a 1066MHz frontside bus and 2GB of standard RAM, and the ubiquitous NVIDIA GeForce 9400M integrated graphics chipset, as well as a similar LED backlit display &#8212; the only difference being that the Pro has a 60 percent greater color gamut. Power-wise, I would find it more than satisfactory, having no complaints in that department about my 2.0GHz MacBook.</p>
<p>Then there&#8217;s the built-in, non swappable battery, which I have definitely mixed feelings about. Apple rates it at seven hours runtime, but a real-world four-to-five hours will be experienced more typically, after which you have to find a power outlet. I prefer swappable batteries.</p>
<p>In summary, while I want to like this new MacBook, I don&#8217;t find its $200 lower price nearly compelling enough to even tempt me to not opt instead for the $1,199 13-inch MacBook Pro with its SD card slot, FireWire port, brighter, better color gamut display backlit keyboard, and aluminum case, Certified Refurbished examples of which should be available for about the same price as a new unibody MacBook.</p>
<p>If this machine sold for, say, $799, it would be a whole different value equation &#8212; an opportunity missed in my estimation, although it&#8217;s harder and harder to argue with Apple&#8217;s pricing and marketing strategy given its <a href="http://theappleblog.com/2009/10/19/apple-q4-2009-3m-macs-record-profits/">latest quarterly financial results</a>. I think the new  MacBook will continue to be a strong seller for Apple, but I wish it would have tried a little harder with this one, though. Don&#8217;t you?</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173553&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=66335"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=66335" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173553+the-white-unibody-is-the-second-best-macbook-ever-so-why-do-i-feel-so-let-down&utm_content=cwmoore1">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/how-do-developers-ride-the-siri-wave/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173553+the-white-unibody-is-the-second-best-macbook-ever-so-why-do-i-feel-so-let-down&utm_content=cwmoore1">How do developers ride the Siri wave?</a></li><li><a href="http://pro.gigaom.com/2011/11/connectivity-means-making-the-machine-disappear/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173553+the-white-unibody-is-the-second-best-macbook-ever-so-why-do-i-feel-so-let-down&utm_content=cwmoore1">Connectivity means making the machine disappear</a></li><li><a href="http://pro.gigaom.com/2011/11/the-future-of-notebooks-following-in-the-footsteps-of-the-macbook-air/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173553+the-white-unibody-is-the-second-best-macbook-ever-so-why-do-i-feel-so-let-down&utm_content=cwmoore1">The future of notebooks: Following in the footsteps of the MacBook Air</a></li></ul>]]></content:encoded>
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		<slash:comments>47</slash:comments>
	
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		<title>How Important is a Removable Notebook Battery?</title>
		<link>http://gigaom.com/2009/09/25/how-important-is-a-removable-notebook-battery/</link>
		<comments>http://gigaom.com/2009/09/25/how-important-is-a-removable-notebook-battery/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 23:00:37 +0000</pubDate>
		<dc:creator>Nancy Nally</dc:creator>
				<category><![CDATA[Gear]]></category>
		<category><![CDATA[How Do You Work?]]></category>
		<category><![CDATA[Open Threads]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
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		<guid isPermaLink="false">http://webworkerdaily.com/?p=19983</guid>
		<description><![CDATA[Almost exactly a year ago, Apple introduced its unibody aluminum MacBooks. “Unibody” means that the case is a single piece, with the battery being sealed inside. My immediate reaction, shared by many road warriors and web workers, was horror: “They can’t do that!” Not only did [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=19983&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><img  title="MacBook" src="http:///2009/09/macbook.jpg?w=300" alt="MacBook" width="240" height="158" class=" alignleft" />Almost exactly a year ago, Apple <a href="http://theappleblog.com/2008/10/14/comparing-new-to-old-apple-macbook-is-killer-macbook-pro-less-so/">introduced its unibody aluminum MacBooks</a>. “Unibody” means that the case is a single piece, with the battery being sealed inside. My immediate reaction, shared by many road warriors and web workers, was horror: “They can’t do that!” Not only did Apple do it, but soon after, the range was expanded to include the 17” MacBooks as well. As of today, the only MacBook available with a removable battery is the legacy white 13” MacBook, whose days are believed to be numbered by many analysts.</p>
<p>So what happened when legions of Apple fans were faced with being unable to change out the batteries on their beloved notebooks? Did angry mobs descend on Cupertino? Not exactly. After the initial shock wore off, we began to ask ourselves how important removable laptop batteries actually were.</p>
<p>There are good arguments for removable notebook batteries, especially if you compute on the go a lot. Power outlets are frequently unavailable in locations such as conference rooms, convention centers and aircraft. Power access is improving in newer facilities but it is still easy to find yourself without power. Having the security of the second battery in your bag makes the quest for power a little less panicked. Also, replacing a battery that has outlived its hardware life requires no downtime.<span id="more-19983"></span><br />
A sealed battery has its advantages too, though. It can provide more power for the same weight/space as a removable battery, because you aren’t sacrificing some of the footprint to the hardware and case to make it removable. Your onboard battery will thus get you further with no need for extra power (or to carry around the weight of the back-up).</p>
<p>This debate was front-and-center in my mind when I purchased my latest computer, a MacBook, last April. My choices were narrowed down to a white MacBook with a removable battery, and the MacBook Air that has a sealed one. (Obviously these machines have a lot of other major differences, including their prices.) I was finally convinced to discard the battery difference as an issue when my geek husband pointed out that I rarely if ever used the backup battery that I had for the machine I was replacing. I realized that the spare battery was more of a security blanket that I hauled around than a necessity. Although I eventually purchased the white MacBook, I haven’t felt the need to buy a spare battery for it yet.</p>
<p>The reality is that only a small percentage of notebook users do purchase and use extra batteries. Apple seems committed to this path, and Dell is also trying the concept out. Others may follow.</p>
<p>But heavy battery users are not completely out of luck, and we aren’t all doomed to a future of using our notebooks for four hours at a time. An accessory market has sprung up for external batteries for MacBooks. While not as convenient to use as (and definitely more expensive than) an onboard battery, they do fill that need for people who must have additional power.</p>
<p>We should remember that technology advances. Batteries will continue to improve and soon will be easily capable of getting a notebook through an entire workday. New aircraft are being built with in-seat outlets to power passenger electronics through long flights. Maybe Apple will even realize that there is money to be made by offering its customers the option of a battery upgrade at purchase.</p>
<p><em>Do you have a spare notebook battery? Do you use it? </em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=19983&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=927298"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=927298" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=19983+how-important-is-a-removable-notebook-battery&utm_content=scrapnancy">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/the-future-of-notebooks-following-in-the-footsteps-of-the-macbook-air/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=19983+how-important-is-a-removable-notebook-battery&utm_content=scrapnancy">The future of notebooks: Following in the footsteps of the MacBook Air</a></li><li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=19983+how-important-is-a-removable-notebook-battery&utm_content=scrapnancy">CES 2012: a recap and analysis</a></li><li><a href="http://pro.gigaom.com/2012/10/the-state-of-cross-platform-measurement-across-tv-online-and-social/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=19983+how-important-is-a-removable-notebook-battery&utm_content=scrapnancy">The state of cross-platform media measurement</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2009/09/25/how-important-is-a-removable-notebook-battery/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
	
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			<media:title type="html">Nancy Nally</media:title>
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		<title>Value Shootout: White 13&#8243; MacBook vs. Unibody 13&#8243; MacBook Pro</title>
		<link>http://gigaom.com/2009/06/10/value-shootout-white-13-macbook-vs-unibody-13-macbook-pro/</link>
		<comments>http://gigaom.com/2009/06/10/value-shootout-white-13-macbook-vs-unibody-13-macbook-pro/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 18:30:46 +0000</pubDate>
		<dc:creator>Charles Moore</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=25149</guid>
		<description><![CDATA[A Mac laptop question I&#8217;ve been getting asked over the past few months is which 13-inch MacBook is the better value &#8212; the posh aluminum unibody model, or the $300 cheaper carryover white polycarbonate unit, which, after two substantial updates in 2009, had been upgraded to [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172843&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><img  title="WhiteBook vss MacBook Pro" src="http://gigapple.files.wordpress.com/2009/06/whitebook_vs_macbookpro.jpg?w=298&#038;h=337" alt="WhiteBook vss MacBook Pro" width="298" height="337" class=" alignleft" /></p>
<p class="excerpt">A Mac laptop question I&#8217;ve been getting asked over the past few months is which 13-inch MacBook is the better value &#8212; the posh aluminum unibody model, or the $300 cheaper carryover white polycarbonate unit, which, after two substantial updates in 2009, had been upgraded to pretty closely match the more expensive machine performance-wise, and had the bonus of a FireWire port, which the unibody didn&#8217;t.</p>
<p>My take has been that it&#8217;s a nice sort of dilemma, since you really couldn&#8217;t go wrong. Both models offered excellent value &#8212; more computer for the money than ever before in Apple portables.</p>
<p>However, the Mac portable landscape, and the relative value equation for these two models, shifted dramatically with the MacBook Pro line <a title="MacBook Pros: A Look At an Upgraded Family" href="http://theappleblog.com/2009/06/08/macbook-pros-a-look-at-an-upgraded-family/">announcements</a> at WWDC, and I can now declare a clear value-leader. The renamed, upgraded, and price-chopped <a title="13″ MacBook Makes It to the Big Leagues, Turns “Pro”" href="http://theappleblog.com/2009/06/08/13-macbook-makes-it-to-the-big-leagues-turns-pro/">13-inch MacBook Pro</a> now wins at a walk, retaining all the goodness of the aluminum MacBook but with a boatload of value added, along with a $100 price reduction. You really can&#8217;t go wrong with the new baby MacBook Pro now having a FireWire port restored and the welcome addition of an SD Card slot for good measure &#8212; something that&#8217;s never been seen before on an Apple laptop. You also get a backlit keyboard, a quarter-gigabyte more clock speed, and a built-in battery claimed to go up to seven hours between recharges.</p>
<p>The WhiteBook, now sole designate of the plain &#8220;MacBook&#8221; name, is still a formidable machine for $200 cheaper if you&#8217;re on a tight budget. Last week, prior to WWDC, Apple refreshed the white MacBook, quietly bumping the Core 2 Duo clock speed to 2.13GHz, the RAM speed to 800MHz, and matched the base unibody&#8217;s 160GB standard hardware drive capacity (upgradable to 500GB), which for a brief interval actually made the price-leader MacBook faster than the more expensive base unibody. But no longer. Here&#8217;s how it all shapes up between the WhiteBook and the 13-inch MacBook Pro now that the dust has settled a bit. <span id="more-172843"></span></p>
<h3>The Shootout</h3>
<p><strong>Processor Clock Speed</strong><br />
<em>WhiteBook:</em> 2.13GHz Core 2 Duo<br />
<em>Unibody:</em> 2.26GHz Core 2 Duo<br />
Advantage: <strong>Unibody</strong></p>
<p><strong>Frontside Bus Speed</strong><br />
<em>WhiteBook:</em> 1066MHz<br />
<em>Unibody:</em> 1066MHz<br />
Advantage: <strong>Draw</strong></p>
<p><strong>RAM speed</strong><br />
<em>WhiteBook:</em> 800MHz DDR2 SDRAM<br />
<em>Unibody:</em> 1066MHz DDR3 SDRAM<br />
Advantage: <strong>Unibody</strong></p>
<p><strong>Standard RAM</strong><br />
<em>WhiteBook:</em> 2GB<br />
<em>Unibody:</em> 2GB<br />
Advantage: <strong>Draw</strong></p>
<p><strong>Graphics Chipset</strong><br />
<em>WhiteBook:</em> NVIDIA GeForce 9400M graphics processor with 256MB of DDR2 SDRAM shared with main memory<br />
<em>Unibody:</em> NVIDIA GeForce 9400M graphics processor with 256MB of DDR2 SDRAM shared with main memory<br />
Advantage: <strong>Draw</strong></p>
<p><strong>Hard Drive Capacity (Standard)</strong><br />
<em>WhiteBook:</em> 160GB<br />
<em>Unibody:</em> 160GB<br />
Advantage: <strong>Draw</strong></p>
<p><strong>Display Backlight</strong><br />
<em>WhiteBook:</em> CCFL<br />
<em>Unibody:</em> LED<br />
Advantage: <strong>Unibody</strong></p>
<p><strong>USB Ports</strong><br />
<em>WhiteBook:</em> 2<br />
<em>Unibody:</em> 2<br />
Advantage: <strong>Draw</strong></p>
<p><strong>FireWire Ports</strong><br />
<em>WhiteBook:</em> One FireWire 400<br />
<em>Unibody:</em> One FireWire 800 (backwards compatible with FW400 via optional adapter)<br />
Advantage: <strong>Unibody</strong></p>
<p><strong>SD Card Slot</strong><br />
<em>WhiteBook:</em> None<br />
<em>Unibody:</em> 1<br />
Advantage: <strong>Unibody</strong></p>
<p><strong>Backlit Keyboard</strong><br />
<em>WhiteBook:</em> No<br />
<em>Unibody:</em> Yes<br />
Advantage: <strong>Unibody</strong></p>
<p><strong>Bluetooth</strong><br />
<em>WhiteBook:</em> Bluetooth 2.1 + EDR<br />
<em>Unibody:</em> Bluetooth 2.1 + EDR<br />
Advantage: <strong>Draw</strong></p>
<p><strong>Ethernet Port</strong><br />
<em>WhiteBook:</em> One Gigabit Ethernet<br />
<em>Unibody:</em> One Gigabit Ethernet<br />
Advantage: <strong>Draw</strong></p>
<p><strong>Video Out</strong><br />
<em>WhiteBook:</em> Mini-DVI<br />
<em>Unibody:</em> Mini DisplayPort<br />
Advantage: <strong>Depends on your needs and legacy hardware</strong></p>
<p><strong>Trackpad</strong><br />
<em>WhiteBook:</em> Conventional with button<br />
<em>Unibody:</em> Glass multi-touch buttonless<br />
Advantage: <strong>Unibody</strong></p>
<p><strong>iSight Camera</strong><br />
<em>WhiteBook:</em> Yes<br />
<em>Unibody:</em> Yes<br />
Advantage: <strong>Draw</strong></p>
<p><strong>Housing Enclosure</strong><br />
<em>WhiteBook:</em> White polycarbonate plastic<br />
<em>Unibody:</em> Aluminum carved from a single billet<br />
Advantage: <strong>Unibody</strong></p>
<p><strong>Price</strong><br />
<em>WhiteBook:</em> $999<br />
<em>Unibody:</em> $1,199<br />
Advantage: <strong>WhiteBook</strong></p>
<p><strong>Score (Wins in these 18 categories)</strong><br />
13&#8243; Unibody MacBook Pro: <strong><span style="color: #008000;">8</span></strong><br />
13&#8243; White MacBook: <strong><span style="color: #ff0000;">1</span></strong><br />
Draws: <strong><span style="color: #333333;">9</span></strong></p>
<p>There are also a few important distinctions that don&#8217;t show up in a straightforward features inventory comparison. While both machines have 13.3-inch glossy displays, the unibody has also been upgraded to a higher-quality screen from AU Optronics with 60 percent greater color gamut, another advantage over the WhiteBook.</p>
<h3>Drop-Dead Gorgeous Jewelry Finish</h3>
<p>The advantages of the unibody case are partly aesthetic (it is drop-dead gorgeous) but also structurally much more rigid, and presumably more durable and rugged than the white machine&#8217;s plastic case (which has had a history of cracking issues). The solid aluminum also has a sound-deadening effect that makes the machine virtually silent. You really have to see, feel, and (not) hear the unibody firsthand to truly appreciate its quietness, jewelry standard of finish, and precision component fits.</p>
<p>The Mini-DVI versus Mini DisplayPort advantages and disadvantages will depend partly on how important connecting to existing monitors and/or other devices you might have on hand is to individual users.</p>
<p>I like the buttonless trackpad in the unibody better than I thought I would, and it&#8217;s one of the best trackpads I&#8217;ve ever used. I experienced no difficulty in adapting to &#8220;buttonless&#8221; clicking. Both machines have &#8220;chicklet&#8221; type keyboards of which I&#8217;m not the biggest fan, but you get used to them.</p>
<p>I think the value equation between the two, which prior to this month&#8217;s revisions had been a bit of a saw-off, is now crystal-clear. The only category on which the WhiteBook beats the 13&#8243; MacBook Pro is price, and my recommendation is that if you can somehow scrape up the extra $200, the unibody machine is well worth the extra outlay. My 2.0GHz 13-inch unibody MacBook is a delightful computer, and the new 13-inch MacBook Pro is even better in an abundance of ways.</p>
<p>What about the $1,499, 2.53GHz, 13-inch MacBook Pro? I&#8217;ve never thought that the top-of-the-line MacBook&#8217;s higher price was justified by what you get extra, but if a quarter GHz greater processor speed, 90GB more hard drive capacity, and an added 2GB of RAM look like $300 more value to you, then go for it. Also worth considering is that for another $200 on top of that, you can get a 15-inch display with basically the same specs as the $1,499 13-inch MacBook Pro.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172843&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=462389"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=462389" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172843+value-shootout-white-13-macbook-vs-unibody-13-macbook-pro&utm_content=cwmoore1">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/how-do-developers-ride-the-siri-wave/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172843+value-shootout-white-13-macbook-vs-unibody-13-macbook-pro&utm_content=cwmoore1">How do developers ride the Siri wave?</a></li><li><a href="http://pro.gigaom.com/2011/11/connectivity-means-making-the-machine-disappear/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172843+value-shootout-white-13-macbook-vs-unibody-13-macbook-pro&utm_content=cwmoore1">Connectivity means making the machine disappear</a></li><li><a href="http://pro.gigaom.com/2011/11/the-future-of-notebooks-following-in-the-footsteps-of-the-macbook-air/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172843+value-shootout-white-13-macbook-vs-unibody-13-macbook-pro&utm_content=cwmoore1">The future of notebooks: Following in the footsteps of the MacBook Air</a></li></ul>]]></content:encoded>
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		<slash:comments>58</slash:comments>
	
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			<media:title type="html">cwmoore1</media:title>
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			<media:title type="html">WhiteBook vss MacBook Pro</media:title>
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		<title>13&#8243; MacBook Makes It to the Big Leagues, Turns &#8220;Pro&#8221;</title>
		<link>http://gigaom.com/2009/06/08/13-macbook-makes-it-to-the-big-leagues-turns-pro/</link>
		<comments>http://gigaom.com/2009/06/08/13-macbook-makes-it-to-the-big-leagues-turns-pro/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 20:03:16 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=25540</guid>
		<description><![CDATA[Apple announced a slew of hardware updates today, including a number of upgrades to its notebook lineup. For me, the most notable among these was the upwards shift of the 13-inch aluminum MacBook into the MacBook Pro category, alongside the 15- and 17-inch models, both of [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172874&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><img  title="macbookpro13" src="http://gigapple.files.wordpress.com/2009/06/macbookpro13.jpg?w=348&#038;h=199" alt="macbookpro13" width="348" height="199" class=" alignleft" /></p>
<p class="excerpt">Apple announced a slew of hardware updates today, including a number of upgrades to its notebook lineup.</p>
<p>For me, the most notable among these was the upwards shift of the <a href="http://store.apple.com/ca/browse/home/shop_mac/family/macbook_pro?mco=MTE4NDY" target="_self">13-inch aluminum MacBook into the MacBook Pro category</a>, alongside the 15- and 17-inch models, both of which also got their own feature and hardware improvements. The white, plastic polycarbonate MacBook is looking mighty lonely down at the low end of the scale.</p>
<p>Alongside the name change, the 13-inch MacBook Pro (I&#8217;m glad I no longer have to specify &#8220;unibody&#8221; or anything else to distinguish it from the regular white MacBook anymore) gets an SD card slot, up to 8GB (if you&#8217;re partial to a $1,000 upgrade) of memory, a max hard drive size of 500GB (or 256GB SSD), and a backlit keyboard, standard.</p>
<p>Also, making a triumphant return, is FireWire thanks to an FW800 port, as is standard for the Pro line of computers. All this at a new entry-level price point of $1,199, which comes standard with a 2.26GHz processor, 2GB of RAM, and a 160GB HDD. Another higher-priced option with a 2.53GHz processor, 4GB of RAM, and a 250GB HDD goes for $1,499. <span id="more-172874"></span></p>
<p>The price drop, combined with the spec upgrade, makes this one of Apple&#8217;s most appealing machines to those of us who are cost-conscious Mac addicts. Add in the inclusion of the same battery tech that was first introduced in the 17-inch MacBook Pro, with a reported battery life of seven hours (likely exaggerated), and I&#8217;m sold. If you&#8217;re an education customer, you get another $100 off, bringing the total price of the laptop to $1,099 before taxes. Someone&#8217;s going shopping later today, and I&#8217;ll let you in on a little secret: It&#8217;s me.</p>
<p>I&#8217;d wait for Snow Leopard to come out in September, but with $29 upgrade pricing, and a $49 family pack (I have three Macs), there&#8217;s not really any cause to wait. One might argue that not enough has changed with this upgrade to justify slapping the &#8220;Pro&#8221; moniker onto the end of the name, but honestly, the company <em>cut</em> the price along with the title rather than raising it, so I&#8217;m not complaining. I seriously believe that this is the best value proposition in Apple&#8217;s lineup as it stands, especially given that it&#8217;s still relatively easy to upgrade RAM and hard disk (compared with the Mac mini) on your own &#8212; much cheaper than it would cost to do so with Apple-installed components.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172874&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=41240"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=41240" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172874+13-macbook-makes-it-to-the-big-leagues-turns-pro&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/07/connected-consumer-second-quarter-2012-analysis-and-outlook/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172874+13-macbook-makes-it-to-the-big-leagues-turns-pro&utm_content=etherin">Takeaways from connected consumer&#8217;s second quarter</a></li><li><a href="http://pro.gigaom.com/2012/02/how-do-developers-ride-the-siri-wave/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172874+13-macbook-makes-it-to-the-big-leagues-turns-pro&utm_content=etherin">How do developers ride the Siri wave?</a></li><li><a href="http://pro.gigaom.com/2011/11/connectivity-means-making-the-machine-disappear/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172874+13-macbook-makes-it-to-the-big-leagues-turns-pro&utm_content=etherin">Connectivity means making the machine disappear</a></li></ul>]]></content:encoded>
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		<title>A Continuing Discussion of the Unibody MacBook 13&#8243; vs. PowerBook 12&#8243;</title>
		<link>http://gigaom.com/2009/02/12/a-continuing-discussion-of-the-unibody-macbook-13-vs-powerbook-12/</link>
		<comments>http://gigaom.com/2009/02/12/a-continuing-discussion-of-the-unibody-macbook-13-vs-powerbook-12/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 21:00:16 +0000</pubDate>
		<dc:creator>Tom Reestman</dc:creator>
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		<description><![CDATA[Charles Moore wrote a great article about the unibody 13&#8243; MacBook compared to the much-loved 12&#8243; PowerBook. A friend of Charles argued that until the dimensions were nearly identical it could never be considered a replacement. Charles feels there&#8217;s a little more to it than that. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172351&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><img  title="umb_specs" src="http://gigapple.files.wordpress.com/2009/02/umb_specs.jpg?w=570&#038;h=404" alt="umb_specs" width="570" height="404" class=" alignleft" /></p>
<p>Charles Moore wrote a <a href="http://theappleblog.com/2009/02/11/13-aluminum-macbook-vs-12-powerbook-is-the-unibody-a-true-successor/">great article about the unibody 13&#8243; MacBook compared to the much-loved 12&#8243; PowerBook</a>. A friend of Charles argued that until the dimensions were nearly identical it could never be considered a replacement. Charles feels there&#8217;s a little more to it than that.</p>
<p>I think they&#8217;re both right (yes, life is good sitting on top of this fence).</p>
<p>I don&#8217;t disagree with Charles&#8217; friend that width is a big factor, and here the new MacBook is much bigger than the 12.&#8221; However, I would suggest that <em>depth</em> is the more critical (for use on a table, airline tray table, etc.) and here the new model is only slightly bigger. Further, weight is a big factor and the two are pretty much identical.</p>
<p>So you need to consider just what you&#8217;re getting for those extra couple inches of width. It&#8217;s more than just a much bigger screen (in resolution, not just size). The larger case allows a larger thermal envelope so they can pack all that power in there. Remember that Apple could never get a G5 in a notebook no matter what. The G4 in the 12&#8243; initially ran at 867MHz, less than the 17&#8243; introduced the same day.</p>
<p>I&#8217;m just not convinced one must insist that every dimension be equal or smaller to be a true replacement. Given the near-equality of each dimension except width, and what you&#8217;re getting for that width &#8212; and its value &#8212; I&#8217;d say the 13&#8243; kicks some serious butt. And I put my money where my text is, since I own one and love it.<br />
<span id="more-172351"></span></p>
<h3>What Apple Could Do</h3>
<p>Can Apple do better? One thing to consider is that, while I believe 1280 x 800 a minimum reasonable screen resolution, does that have to mean a 13&#8243; screen? No, it doesn&#8217;t. Apple could drop to a 12&#8243; screen (maybe even 11) and still support 1280 x 800. Look at how beautiful 1920 x 1200 looks on the MBP&#8217;s 17&#8243; screen to convince yourself.</p>
<p>The smaller screen could address the complaint about width. However, this is where fantasy ends and reality begins.</p>
<p><strong><em>Cost</em></strong></p>
<p>The 13&#8243; screen size is ubiquitous. In short, they&#8217;re rolling off the assembly lines even as we &#8220;speak,&#8221; and have come down in price to make those models more affordable. Gearing up for a&#8221;non-standard&#8221; 12- or 11-inch might actually cost more. The smaller 10&#8243; displays are certainly becoming common, but I&#8217;m not sure they could support 1280 x 800 well enough.</p>
<p><strong><em>Power</em></strong></p>
<p>OK, you&#8217;ve managed to shave a couple of inches off the width. That&#8217;s great, right? Well, maybe not for the electronics inside, who suddenly begin to wonder why it&#8217;s so hot in here. (Yes, I know I shouldn&#8217;t anthropomorphize electronics. They hate that.) Anyway, would the smaller model support the 2.4GHz like the current high-end MB does? Likely not. Would it install the &#8220;full&#8221; NVIDIA graphics, or would it have to be slowed down like in the MacBook Air?</p>
<p><strong><em>Other</em></strong></p>
<p>Do I think Apple could pull the CD drive from this new model? Personally, yes. Sell an external one as an option and use the &#8220;air sharing&#8221; software. I&#8217;m surprised at how little I actually use the CD in my MacBook. Still, many people want an all-in-one to be, you know, <em>all</em>-in-one, and there&#8217;s a lot to be said for that.</p>
<p>So then here&#8217;s the issue. Let&#8217;s say Apple uses an 11&#8243; screen, and even removes the CD drive. Now the machine is small and light. And let&#8217;s say they use the 17&#8243; battery technology to cram as much as they can into the thing. Even with a resolution of 1280 x 800, how powerful can this machine be? It would probably have to be even lower power than the MacBook Air. In short, not a primary laptop. That&#8217;s fine, you say? Yeah, except we&#8217;re talking about a 12&#8243; PowerBook replacement, remember? The 12&#8243; was perfectly capable of being a primary machine, so any machine dubbed as it&#8217;s replacement should be, too. A &#8220;netbook&#8221; will not be a 12&#8243; replacement.</p>
<h3>What&#8217;s That Leave Us With?</h3>
<p>So what can Apple do? Well, to keep it affordable, stick with the common and relatively inexpensive 13&#8243; display. Better keep the CD as well. Try to make it as slim and light as possible given those constraints, then pack as much power as can reasonably be kept cool in that footprint (preferably reaching &#8220;pro&#8221; levels).</p>
<p>In the end you&#8217;ll have something that balances all the factors in creating something simultaneously small, powerful, and affordable. And when Apple tosses all that in the margarita blender, what do they pour out? Well, well, it&#8217;s the unibody 13&#8243; MacBook!</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172351&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=859038"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=859038" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172351+a-continuing-discussion-of-the-unibody-macbook-13-vs-powerbook-12&utm_content=thesmallwave">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/the-future-of-notebooks-following-in-the-footsteps-of-the-macbook-air/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172351+a-continuing-discussion-of-the-unibody-macbook-13-vs-powerbook-12&utm_content=thesmallwave">The future of notebooks: Following in the footsteps of the MacBook Air</a></li><li><a href="http://pro.gigaom.com/2012/02/how-do-developers-ride-the-siri-wave/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172351+a-continuing-discussion-of-the-unibody-macbook-13-vs-powerbook-12&utm_content=thesmallwave">How do developers ride the Siri wave?</a></li><li><a href="http://pro.gigaom.com/2011/11/connectivity-means-making-the-machine-disappear/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172351+a-continuing-discussion-of-the-unibody-macbook-13-vs-powerbook-12&utm_content=thesmallwave">Connectivity means making the machine disappear</a></li></ul>]]></content:encoded>
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