@ pcE11: Where Do You Build Your Brand?
When it comes to marketing, some things are obvious: Twitter is important. Facebook is more important (at least so far). Holding onto those… Read more at paidContent »
Is Google helping journalists, or co-opting them?
photo: Flickr user Mark Strozier
Google is adding author images and information to Google News search results, but only if writers have Google+ profiles. Is the web giant trying to help journalists get discovered more easily, or has it crossed the line by promoting its own social network over others? Read more »
Social media, tipping points and revolutions
photo: Flickr user Petteri Sulonen
As experts have studied the “Arab Spring” revolutions that took place in Tunisia and Egypt, it has become increasingly clear that while social-media tools such as Facebook and Twitter may not have caused these events, they played a crucial role in how they occurred. Read more »
Twitter quietly debuts new ‘Top News’ and ‘Top People’ search features
Twitter’s web interface has a couple new additions, seemingly aimed at making it easier for users to find relevant content when searching the site. For certain users, Twitter’s website now includes a featured “Top News” and “Top People” sections at the top of search results. Read more »
Why Twitter could win the online identity race
The race to become the default identity platform for the social web continues to intensify, but while both Facebook and Google are determined to win and have substantial resources to throw at the problem, there are some compelling reasons to believe Twitter has the upper hand. Read more »
Some Marketers Are Blowing It With Facebook And Twitter
Companies blitzing consumers with messages on Facebook and Twitter in a frantic attempt at engagement are about to learn a tough lesson: It’… Read more at paidContent »
Twitter Holds Ground In Patent Suit — And Wins
You’ve heard this one before: a lawyer obtains a spurious patent and demands a major company to pay him handsomely for infringing it. This t… Read more at paidContent »
WeVideo goes commercial with cloud-based video editing
WeVideo is launching a new product that will enable organizations to use its collaborative editing products in the cloud. The WeVideo Commercial product is aimed at bloggers, journalists, marketers and other creators who wish to easily edit, manage and publish videos from a single online platform. Read more »
How connectivity is revolutionizing everything
Blazing fast networks, cheap silicon, always-on devices and a torrent of data will fundamentally change everything — how we consume media, how we work, and even who we are. We examined 10 areas that show how connectivity is profoundly changing the present and future of technology. Read more »
Want to run for President? You better start Tweeting.
Yes, Twitter and Facebook can be fun. But increasingly the social media sites have become important barometers for very serious things, too. A recent survey found that 61 percent of adults expect candidates in the 2012 U.S. presidential election to have a social media presence. Read more »
Andy Bechtolsheim & Drew Houston to speak at GigaOM RoadMap
We are adding two new speakers — Andy Bechtolsheim and Drew Houston — to our lineup for the GigaOM RoadMap, our conference that will look at how connectedness changes everything from how we live, work, create and consume. It is being held on November 10 in San Francisco. Read more »
Declaring bankruptcy in the attention economy
David Shing, the “digital prophet” for AOL, says he expects unfriending and unfollowing to become a major phenomenon, as more people become overwhelmed with social information. I know just what that feels like, because a friend unfollowed me on Twitter recently for that exact reason. Read more »
Twitter/Square co-founder Jack Dorsey to speak at RoadMap
Jack Dorsey, co-founder of the Internet’s two hottest companies, Square and Twitter, will be a keynote speaker at our GigaOM RoadMap conference, to be held on November 10 in San Francisco. Dorsey is one of the technology luminaries who will talk about the impact of connectedness. Read more »
Should you care how high your Klout score is?
Users are outraged about changes that Klout has made to the way it calculates online influence, and some argue these scores are meaningless. But measuring “reputation rank” is clearly a huge potential market, and Klout is far from the only one interested in doing it. Read more »
Kleiner Perkins wants startups to net top-notch summer interns
Exclusive: There are lots of great summer internships at Silicon Valley startups. But top engineering students often pass them up for the money and name recognition companies like Google can provide. So Kleiner Perkins has partnered with InternMatch to attract top-flight students to its portfolio companies. Read more »
Billion-Dollar Patent Lawyer Hunting Facebook, Twitter
photo: puukibeach via Flirk
John Desmarais is famous in patent law circles for obtaining a $1.5 billion verdict against Microsoft (NSDQ: MSFT) in 2007 and, more recentl… Read more at paidContent »
Quick tip: Update Twitter and Facebook using Siri
Normally, if you ask Siri to tweet for you, it’ll say it can’t help with Twitter. If you ask about Facebook, you’ll get even less of a response. However, using both these social networks’ SMS features, you can get Siri to update Twitter and Facebook indirectly. Read more »
Twitter not real time enough? Try adding Bonfire chat
Twitter has made the world faster with its real-time messaging. But what if it’s not actually real-time enough? Enter Bonfire, a new browser plugin that promises to bring IM-style chat and presence into Twitter itself. Read more »
How the web has powered work for 20 years
When Tim Berners-Lee invited newsgroup users to the World Wide Web with the invitation “collaborators welcome,” he never could have expected how completely that concept would fundamentally transform work. Here, Huddle’s Andy McLoughlin shows the timeline of that transformation. Read more »
Will “Twitterball” become sports’ next Moneyball?
IBM detailed early results of a new sentiment-analysis experience to determine how Twitter users feel about the World Series. The findings won’t tell you who’ll win, but perhaps they’ll set the stage for a new way of thinking about who to sign, trade and cut. Read more »
Can watching Twitter trends help predict the future?
Researchers are busy trying to use Twitter to predict everything from disease outbreaks and financial markets to elections and even revolutions. New research from Topsy Labs shows that Twitter can provide a window into events like the Arab Spring. But can it predict what will happen? Read more »
For Twitter, free speech matters — not real names
photo: Flickr user Jennifer Moo
Twitter CEO Dick Costolo talked about the company’s recent growth during an interview at the Web 2.0 conference, but he also made some strong statements about Twitter’s commitment to free speech and to defending the rights of its users against governments in Britain and the U.S. Read more »
Bill Gross Q&A: Can Chime solve the web’s relevance problem?
In an interview with GigaOM, UberMedia CEO Bill Gross — who is launching his new content-based social network, Chime.in, today — says existing social networks like Facebook and Google+ suffer from a signal-to-noise problem and a monetization problem, and that Chime was designed to help with both. Read more »
iOS 5 has turbocharged our growth: Twitter CEO
Twitter has only just begun to see the effects of its integration with Apple’s iOS 5 operating system. But just days after iOS 5′s debut last week, Twitter’s CEO says it has already started to see a big lift from the partnership. Read more »
Bill Gross takes on Twitter, Facebook & Google+
Entrepreneur Bill Gross is launching a content-focused social network called Chime.in that will compete with Twitter, Facebook and Google+, as well as link-sharing sites like Digg. He says there is a need for a better way of filtering content, but the odds are stacked against him. Read more »
Subscriber Content
Managing infinite choice: the new era of TV user interfaces
In today’s new universe of video content, consumers need more than a five-button remote to effectively navigate the thousands of choices available. Fortunately, the same technology that has made it possible to create so many offerings can also provide the intelligence to help us find what we want to watch. Though it’s not clear which of the new approaches will win, services from Microsoft, Google, Apple, Roku and others are leading the way towards enormous rewards when it comes to the new era of TV interfaces. Additional companies mentioned in this report include Rovi, Technicolor and Hulu. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Has Google really learned that much from Buzz and Jaiku?
Google has taken the axe to several of its previous social efforts, including Buzz and Jaiku, in order to focus all of its energies on its new Google+ network. But has the web giant really learned that much from its earlier failed social projects? Read more »
Play that hashtag: Eye-C crowdsources media curation
A new iOS and Android app called Eye-C turns hashtags into collaborative media playlists, allowing you to play a continuous stream of videos from the #occupywallst movement or check out the artists your friends are listening to. All media can be beamed straight to your TV. Read more »
LocalResponse raises $5 million for check-in based ads
LocalResponse, a local marketing system that pushes targeted ads to users based on their check-ins, has raised $5 million. The money will go toward expanding the sales team and building out an enterprise version of the service for brands and agencies. Read more »
Twitter Avoids ‘Tweet’ Defeat, Gets Trademark
Twitter has finally laid its hands on trademark rights to the word “tweet,” but the case provides yet another lesson in why companies have t… Read more at paidContent »
Is Google+ a solution in search of a problem?
Despite recent reports about a dramatic decline, Google+ still appears to be growing relatively strongly. But the network still has a substantial mountain to climb in terms of gaining a broad user base, and it’s not clear what Google has to offer that’s radically different. Read more »
Subscriber Content
NewNet Q3: Facebook remakes headlines in social media
Last quarter’s big headline in social media and real-time technologies came from Google, which launched Google+, its first social tech product that seems legit. In the third quarter, things were back to normal. Google+ is still growing, but Facebook’s platform update dominated the news. And as Google+ passed 25 million users and won some raves from the digerati, its competition with Facebook intensified. Additional companies mentioned in this report include Zynga, Salesforce, BranchOut and Foursquare. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
For mobile in-app sharing, Twitter tops Facebook 3-1
Mobile app analytics firm Localytics found that 20 percent of all mobile apps have social integration through Facebook or Twitter. While Facebook is the most popular tool for social sharing, the average Twitter user drives three times more traffic. Read more »
Makers of Mixd.tv app believe social is overrated
Desktop video player Mixd.tv wants to help its users to discover the best clips on the web, but it doesn’t query Facebook or Twitter to do so. The team behind Mixd.tv believes that social is overrated, and instead puts its emphasis on more traditional branded channels. Read more »
Subscriber Content
The future of mobile advertising, 2011 – 2016
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the coming years. To get a clearer picture of mobile advertising’s future, it helps to first explore the current landscape — the key drivers and players involved today. With these as a backdrop, a five-year outlook such as this comes into greater focus and leads to a discussion of the major players to watch as 2016 approaches. Companies mentioned in this report include Foursquare, LivingSocial and Zynga. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Is more real-time information a dream or a nightmare?
photo: Flickr user Ed Kohler
A presentation at the recent Society for News Design conference imagined a future in which real-time updates about a news event would be shown in heads-up displays on picture frames, windshields and even eyeglasses. But would this make our information-overload problem better or worse? Read more »
Politician’s Twitter slip shows it’s time for a fix
A leading British politician is in hot water after mistakenly publishing a message to Twitter that was intended to stay private. But while his error provides some fun for the peanut gallery, the slip underscores a larger usability problem that Twitter has failed to deal with. Read more »
Can Facebook convince advertisers to forget about clicks?
Facebook has made some changes to the analytics it offers to brands, to try and get them to focus more on engagement with their users and customers instead of just looking at clickthrough rates. It’s a message that suits Facebook’s interests, but will advertisers bite? Read more »
Steve Jobs: What Twitter is saying
Steve Jobs, the co-founder and chief visionary of Apple, passed away on Wednesday after a long battle with cancer, and the web — and social media such as Twitter — turned into a real-time expression of sorrow and gratitude. We’ve collected some of those thoughts here. Read more »
New Service Gives Even The Most Basic Mobile Users Access To Facebook
Facebook’s annual conference, F8, was pretty thin on mobile news, but a news item today demonstrates how it’s not far out of Facebook’s site… Read more at paidContent »
