More than 60 percent of all viewers watching TV are distracted by data applications on mobile devices, while 33 percent are watching TV with their laptops open, according to a new study. Just 6 percent of TV viewers watch the tube with no distractions at all. Read more »
BlackArrow announced today that its targeted TV ad platform is now live on Comcast’s On Demand programming in Jacksonville, Fla.. This is BlackArrow’s first market implementation with a major MSO. Typically, ads inserted into operator VOD programming are stitched into the content itself, which limits the […] Read more »
Health care shmealth care — government is finally working to solve a problem we can all get behind: loud commercials. The House Communications Subcommittee has approved a bill that would require broadcasters and operators (including satellite and cable) to normalize the volume of TV advertisements. Broadcasting […] Read more »
