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ruler

Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »

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trendrr enterprise dashboard

This year’s fall TV season is going to bring us a whole lot of hash tags. Trendrr’s new enterprise measurement tools can help TV executives understand whether initiatives like these are actually working, and who their top influencers tweeting about their show are. Read more »

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conan live

Conan O’Brien may not have the best ratings on late night television, but his followers are tweeting and updating their Facebook statuses more than the audience of any other late night talker. Team CoCo even has four times as much online engagement as Jay Leno. Read more »

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trendrr social tv

Did AMC’s The Killing make a killing on social networks in its first night? Can any TV program compete with Fox’s Glee for social media interaction week-to-week? Now you can find out by checking out Trendrr.tv, which highlights TV show mentions on various social networks. Read more »

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trendrr 3x2

Analytics service Trendrr today launched a new version of its social-media dashboard that incorporates location along with the usual Twitter tracking. The service pulls in data from Foursquare and Gowalla, as well as aggregating “like” activity via Facebook’s open-graph protocol and reputation scores via Klout. Read more »

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lost kate

The season finale of Lost yesterday was seen by 13.5 million viewers in the U.S., plus millions more around the globe through an unprecedented simulcast aimed at preventing P2P piracy. Pundits may think that’s weak, since earlier episodes of had up to 20 million people viewers, […] Read more »

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nbcolympics

The first online audience numbers for the 2010 Winter Olympics are coming in, and NBC is ready to celebrate: The network served 45 million video streams from the games, according to data it obtained from Omniture, and NBCOlympics.com doubled its page views compared to the 2006 […] Read more »

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Much has been written in recent days about NBC’s ratings victory over American Idol; the network was able to glue more people to the screen last Wednesday than the singing competition airing at the same time on Fox. In fact, NBC won this one by a […] Read more »

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With Tom Hanks, Will Ferrell, Beck, Steve Carell and Neil Young, Conan O’Brien had a star-studded lineup for the final episode of his show last Friday, and the Twittersphere thanked him by making the Tonight Show the most-twittered show of last week, according to new data […] Read more »

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Last week’s news that NBC will give Jay Leno his old late night slot back, essentially replacing his successor Conan O’Brien, has helped to make the two talk show hosts hot topics on Twitter. So who is more popular with the Twitter crowd — Leno or […] Read more »

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Because the Gleeks have basically taken over Twitter with their musical Tweets, crushing the competition on the Most Twittered TV Shows list, the good folks at Trendrr decided mix things up this week. With Glee‘s dominance out of the picture the remaining graph looks more interesting. […] Read more »

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Glee is becoming the 800 lb. singing gorilla of Twittered television. The high school musical show reached a peak of more than 53,000 Tweets last week, blowing past its prior showing of roughly 40,000. And once again, Glee left the competition in the dust. Heroes had […] Read more »

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Don’t stop believin’ in FOX’s musical comedy Glee. For the second week in a row the show is racking up impressive social buzz on Twitter, according to the latest stats from Trendrr. Glee rocked the week with a high of 71,555 tweets on Thursday. The ratings-challenged […] Read more »

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With the new fall TV season here, we thought we’d check back in with the folks at Trendrr to see which broadcast and cable shows people are Twittering about. The first thing we noticed is that there is a lot more general Twitter activity around TV […] Read more »

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[qi:109] As we saw with the death of Michael Jackson and the Iranian election protests, statistics on tweets help to reveal how information spreads across the web. For many, Trendrr has emerged as the digital tracking service of choice, lauded for its both its ability to […] Read more »

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Whether you loved it or found it wildly distasteful, tons of people Twittered about SNL’s Motherlover this weekend, giving the sketch show some big social media buzz, according to Trendrr. Oprah’s presence continues to loom large over the micro-blogging community, and more tweets about American Idol […] Read more »

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Just when you thought the Twitter-verse couldn’t get any more vapid — BAM! — MTV’s The Hills creeps in to become one of most-Tweeeted TV shows last week, according to Trendrr. Kanye West’s gay fish gave South Park a boost and Saturday Night Live finished the […] Read more »

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I don’t watch American Idol, so I’m not sure if there was some big scandalous upset last week, but something on the talent competition had the Twitterati rushing to cram urgent thoughts into 140 characters or less, giving the show its biggest tweet count on Trendrr‘s […] Read more »

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Newsiness was the name of the game in this week’s list of the most-Twittered TV shows, according to Trendrr. The Battlestar Galactica series finale enjoyed a nice bump after that opaque ending (probably with most fans tweeting: “What the frak? Angels?”). Elsewhere, President Obama’s historic appearance […] Read more »

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As you might expect, the Oscars buzz moved beyond the red carpet and onto Twitter last night, racking up over 100,000 tweets, according to Trendrr (how many of them were about that silly “the musical is back!” number?) As American Idol becomes less about a parade […] Read more »

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Saturday Night Live showed that it still has some social media mojo, finishing out the week with lots of Tweets on Trendrr’s list of the Most Twittered Broadcast TV Shows. Heroes and American Idol made strong showings while Family Guy finished on a high note to […] Read more »

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The Grammys found gold on Twitter last night, with nearly 27,500 people buzzing about winners and losers. Heck, the official Grammy site had its own Twitter feed going (a poor stand-in for not live-streaming the event). As has been the case for a few weeks with […] Read more »

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We’ve got a ton of TV-related Twitter action this week, and surprise, surprise, Trendrr says the Super Bowl (or “superbowl” for the character-limit conscious) reigned supreme, with everyone tweeting about the exciting game. Unfortunately, all those bummed Arizona fans threw off Trendrr’s charts a little as […] Read more »

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The problem with tracking the top-Twittered broadcast TV shows is that some programs have rather common names. Case in point: When people Twitter about “Lost” they could be talking about the popular TV show, or how they can’t find their keys. In compiling this week’s list, […] Read more »

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The Twitter-verse worships an American Idol, as the popular singing contest/parade of trainwrecks returning to oldteevee dominated the micro-blogging service for the first part of the week ending January 20, according to Trendrr. However, when you take out Idol skewing the graph, you see that CSI, […] Read more »

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After a holiday break, the StatShot is back, bringing you interesting numbers from around the NewTeeVee-verse. Trendrr‘s graph of the top Twittered TV shows for the week of Dec. 30 – Jan. 6 shows remained largely the same — but for the first time since we’ve […] Read more »

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Because Heroes continues to dominate the Top Twittered TV shows (is alliteration a bad thing?), stat provider Trendrr also showed us what the chart looks like without Hiro et al hogging all the Tweets (both versions below). Family Guy made a bit of a comeback, but […] Read more »

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We’re adding a new data point to the StatShot this week. Trendrr will be providing a weekly snapshot of the most Twittered broadcast TV shows. Trendrr is an online service that tracks and graphs consumption trends across social networks, blogs, torrents, Amazon, Craigslist, Twitter, Google News […] Read more »