Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »
Social TV is any application, website or software that allows viewers to interact with television programming and share that interaction with others. Startups in this space hope to combine ubiquitous second-screen technology with well-established audience behavior to drive new value around shows. Read more at GigaOM Pro »
Which TV shows are drawing the most commenters and the largest share of the social media conversation? Bluefin Labs is using social media to not only measure engagement during TV shows, but also to find connections between shows that those viewers enjoy watching. Read more »
SocialGuide enables users to set up individual accounts, look for their friends and share what they’re watching on Twitter and Facebook. But the more interesting business is in aggregating real-time conversations about shows as they air, and providing a guide to the most talked-about shows. Read more »
Did AMC’s The Killing make a killing on social networks in its first night? Can any TV program compete with Fox’s Glee for social media interaction week-to-week? Now you can find out by checking out Trendrr.tv, which highlights TV show mentions on various social networks. Read more »
