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	<title>GigaOM &#187; Tom Conrad</title>
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		<title>GigaOM &#187; Tom Conrad</title>
		<link>http://gigaom.com</link>
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		<title>Pandora releases Android app update with lyrics and social features</title>
		<link>http://gigaom.com/2012/11/15/pandora-android-app-update/</link>
		<comments>http://gigaom.com/2012/11/15/pandora-android-app-update/#comments</comments>
		<pubDate>Fri, 16 Nov 2012 04:04:50 +0000</pubDate>
		<dc:creator>Janko Roettgers</dc:creator>
				<category><![CDATA[Pandora]]></category>
		<category><![CDATA[Tom Conrad]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=585288</guid>
		<description><![CDATA[Pandora's Android users don't have to wait any longer for features that were rolled out on iOS last month: The new Pandora Android app brings social sharing, activity feeds and lyrics to Android-based mobile phones. An Android tablet app is planned for a future release date.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=585288&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Pandora updated its Android app with social sharing, song lyrics and other contextual information for music geeks on Thursday. The app update, which is <a href="https://play.google.com/store/apps/details?id=com.pandora.android&amp;feature=more_from_developer#?t=W251bGwsMSwyLDEwMiwiY29tLnBhbmRvcmEuYW5kcm9pZCJd">now available on Google Play</a>, brings a set of features to the platform that was <a href="http://gigaom.com/2012/10/29/pandora-iphone-app/">rolled out on the iPhone last month</a>. Pandora CTO Tom Conrad told me at the time that it was the company’s effort to add more information for users who want it while still staying true to “the essential simplicity of Pandora.”</p>
<p>Check out a few screenshots of the new app, or continue reading below:</p>

<p>The new Android app differs from iOS with a few design choices, including the placement of buttons, but the two apps essentially offer the same features. Many of these new features could soon make their way to the iPad, Conrad told me last month. A dedicated Android app is planned as well, but won’t be rolled out until after the iPad remake.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=585288&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=351267"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=351267" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=585288+pandora-android-app-update&utm_content=jroettgers">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/07/new-strategies-in-consumer-media-cloud-storage/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=585288+pandora-android-app-update&utm_content=jroettgers">The evolution of consumer-media cloud storage</a></li><li><a href="http://pro.gigaom.com/2012/04/the-promise-of-hyperlocal-opportunities-for-publishers-and-developers/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=585288+pandora-android-app-update&utm_content=jroettgers">Hyperlocal: opportunities for publishers and developers</a></li><li><a href="http://pro.gigaom.com/2012/02/facebooks-ipo-filing-the-opening-shot-heard-round-the-world/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=585288+pandora-android-app-update&utm_content=jroettgers">Facebook&#8217;s IPO filing: ideas and implications</a></li></ul>]]></content:encoded>
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		<slash:comments>2</slash:comments>
	
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		<item>
		<title>Meet RoadMap Book, exclusive for RoadMap attendees</title>
		<link>http://gigaom.com/2012/10/31/meet-roadmap-book-exclusive-for-roadmap-attendees/</link>
		<comments>http://gigaom.com/2012/10/31/meet-roadmap-book-exclusive-for-roadmap-attendees/#comments</comments>
		<pubDate>Wed, 31 Oct 2012 12:00:58 +0000</pubDate>
		<dc:creator>Om Malik, Katie Fehrenbacher</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bobby Podesta]]></category>
		<category><![CDATA[christian lindholm]]></category>
		<category><![CDATA[Edward Aten]]></category>
		<category><![CDATA[Flipboard]]></category>
		<category><![CDATA[Jawbone]]></category>
		<category><![CDATA[Mike McCue]]></category>
		<category><![CDATA[Nest]]></category>
		<category><![CDATA[oren jacob]]></category>
		<category><![CDATA[Parlay Labs]]></category>
		<category><![CDATA[Scott Jenson]]></category>
		<category><![CDATA[Sean Gourley]]></category>
		<category><![CDATA[Tesla]]></category>
		<category><![CDATA[Tom Conrad]]></category>
		<category><![CDATA[Tony Fadell]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=578970</guid>
		<description><![CDATA[Introducing RoadMap Book, which we've designed and printed to exclusively give to all our RoadMap attendees. RoadMap, coming up on November 5th in San Francisco, is focused on design in the age of connectedness, and our book features interviews and essays from thought leaders.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=578970&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom.com/?attachment_id=578898" rel="attachment wp-att-578898"><img title="RoadMap Book cover" alt="" src="http://gigaom2.files.wordpress.com/2012/10/screen-shot-2012-10-30-at-2-01-41-pm.png?w=249&#038;h=300" height="300" width="249" class="alignleft size-medium wp-image-578898"></a>Because GigaOM’s second annual <a href="http://event.gigaom.com/gigaomroadmap/?utm_source=tech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=578970+meet-roadmap-book-exclusive-for-roadmap-attendees&amp;utm_content=katiefehren">RoadMap conference</a> is focused on design in the age of connectivity, we decided to do something entirely not connected (go figure) for all our RoadMap attendees this year: we designed and printed an old-fashioned book, which we’re exclusively giving to everyone at RoadMap.</p>
<p>Our RoadMap book contains 10 interviews and essays with some of the leading thinkers in web, mobile, product and device design, including Mike McCue CEO of Flipboard, Nest CEO Tony Fadell, designer Christian Lindholm, and the head of design for Parlay Labs, Scott Jenson.</p>
<p>Here’s our TOC:</p>
<ol><li>The reinvention of the store for a connected world, interview with <strong>George Blankenship</strong>, Tesla Motors</li>
<li>10 rules for designing the future, essay by <strong>Christian Lindholm</strong>, designer, entrepreneur</li>
<li>Attention to detail: designing for new frontiers, interview with <strong>Hosain Rahman</strong>, Jawbone</li>
<li>Marching backwards into the future, essay by <strong>Scott Jenson</strong>, Parlay Labs</li>
<li>The magic of good design, interview with <strong>Tony Fadell</strong>, Nest Labs</li>
<li>Find the story in your product, images &amp; photos, <strong>Oren Jacob</strong>, <strong>Bobby Podesta</strong>, ToyTalk</li>
<li>The call of beauty over data, interview with <strong>Mike McCue</strong>, Flipboard</li>
<li>The qualified self: online identity finally comes of age, essay by <strong>Edward Aten</strong>, Swift.fm</li>
<li>Using data to design for your ears, interview with <strong>Tom Conrad</strong>, Pandora</li>
<li>The rise of augmented intelligence and data mapping, essay by <strong>Sean Gourley</strong>, Quid</li>
</ol><p>Down the road you’ll be able to buy an ebook version of our book from <a href="http://pro.gigaom.com/books/?utm_source=tech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=578970+meet-roadmap-book-exclusive-for-roadmap-attendees&amp;utm_content=katiefehren">GigaOM Books</a>, but the printed and bound version will only be available to attendees at the RoadMap event. RoadMap will kick off bright and early this coming Monday morning (November 5)! Yes, it is rapidly approaching. See our awesome <a href="http://event.gigaom.com/gigaomroadmap/speakers/?utm_source=tech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=578970+meet-roadmap-book-exclusive-for-roadmap-attendees&amp;utm_content=katiefehren">speaker list here</a>, and buy the <a href="http://event.gigaom.com/gigaomroadmap/registration/?utm_source=tech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=578970+meet-roadmap-book-exclusive-for-roadmap-attendees&amp;utm_content=katiefehren">few tickets remaining here</a>.</p>
<p><a href="http://event.gigaom.com/gigaomroadmap?utm_source=tech&amp;utm_medium=editorial&amp;utm_content=katiefehren&amp;utm_campaign=intext&amp;utm_term=578970+meet-roadmap-book-exclusive-for-roadmap-attendees" rel="attachment wp-att-575790"><img title="roadmap_inpost_a" alt="" src="http://gigaom2.files.wordpress.com/2012/10/roadmap_inpost_a1.png?w=604&#038;h=126" height="126" width="604" class="aligncenter size-large wp-image-575790"></a></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=578970&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=662515"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=662515" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=578970+meet-roadmap-book-exclusive-for-roadmap-attendees&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://gigaom.com/books/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=578970+meet-roadmap-book-exclusive-for-roadmap-attendees&utm_content=katiefehren">books</a></li><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=578970+meet-roadmap-book-exclusive-for-roadmap-attendees&utm_content=katiefehren">Connected world: the consumer technology revolution</a></li><li><a href="http://pro.gigaom.com/2012/04/how-to-stand-out-in-the-app-development-game/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=578970+meet-roadmap-book-exclusive-for-roadmap-attendees&utm_content=katiefehren">How to stand out in the app development game</a></li></ul>]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>How to design for the ears</title>
		<link>http://gigaom.com/2012/10/15/how-to-design-for-the-ears/</link>
		<comments>http://gigaom.com/2012/10/15/how-to-design-for-the-ears/#comments</comments>
		<pubDate>Mon, 15 Oct 2012 16:44:10 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[Pandora]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[Tom Conrad]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=573091</guid>
		<description><![CDATA[Pandora's CTO Tom Conrad talks to us about designing for the ears, as part of the book we're creating for our RoadMap conference, which will take place on November 5th in San Francisco, and will focus on design in the age of connectedness.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=573091&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>We do a lot of designing for your ears, explains Pandora’s CTO Tom Conrad. The Internet radio leader uses billions of data points — from their music genome project to their user’s interactions with the music — to design the experience of the perfect play list.</p>
<p>Conrad talked to us about designing for the ears in this video, as part of the book we’re creating for our <a href="http://event.gigaom.com/gigaomroadmap/?utm_source=tech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=573091+how-to-design-for-the-ears&amp;utm_content=katiefehren">RoadMap conference</a>, which will take place on November 5th in San Francisco. RoadMap is focused on design in the age of connectedness and will feature speakers like fuseproject founder Yves Behar, Obvious CEO Evan Williams, Pinterest CEO Ben Silbermann, Instagram CEO Kevin Systrom, Tumblr CEO David Karp, MINIMAL founder Scott Wilson, and many more. Check out the <a href="http://event.gigaom.com/gigaomroadmap/schedule/?utm_source=tech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=573091+how-to-design-for-the-ears&amp;utm_content=katiefehren">speaker lineup and schedule</a>.</p>
<div class="flex-video"><div id="ooyala-video_1924392526ffa7dbe5a8c2dda6403d41" class="video-player ooyala-video" width="600" height="338"><p>
			<a href="http://gigaom.com/2012/10/15/how-to-design-for-the-ears/"><img src="http://ak.c.ooyala.com/JiNDAzNjp88GtAhzLdTdLGsOFLu4cnoN/3Gduepif0T1UGY8H4xMDoxOm9pOxdxOC" alt="Ooyala Video Thumbnail"></a><br><a href="http://gigaom.com/2012/10/15/how-to-design-for-the-ears/">Watch this video for free</a> on <a href="http://gigaom.com/">GigaOM</a>
		</p></div></div>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=573091&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=72446"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=72446" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=573091+how-to-design-for-the-ears&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/12/connected-consumer-2013-how-2012-laid-the-groundwork-for-change/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=573091+how-to-design-for-the-ears&utm_content=katiefehren">How consumer media will change in 2013</a></li><li><a href="http://pro.gigaom.com/2012/07/new-strategies-in-consumer-media-cloud-storage/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=573091+how-to-design-for-the-ears&utm_content=katiefehren">The evolution of consumer-media cloud storage</a></li><li><a href="http://pro.gigaom.com/2012/05/the-discovery-democracy-how-social-discovery-is-transforming-entertainment/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=573091+how-to-design-for-the-ears&utm_content=katiefehren">How social discovery is transforming entertainment</a></li></ul>]]></content:encoded>
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		<slash:comments>3</slash:comments>
	
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		<title>Pandora now works on 600 different consumer devices</title>
		<link>http://gigaom.com/2012/09/24/pandora-now-works-on-600-different-consumer-devices/</link>
		<comments>http://gigaom.com/2012/09/24/pandora-now-works-on-600-different-consumer-devices/#comments</comments>
		<pubDate>Mon, 24 Sep 2012 23:30:57 +0000</pubDate>
		<dc:creator>Om Malik</dc:creator>
				<category><![CDATA[Internet radio services]]></category>
		<category><![CDATA[Joe Kennedy]]></category>
		<category><![CDATA[Pandora]]></category>
		<category><![CDATA[Tom Conrad]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=565966</guid>
		<description><![CDATA[Pandora, the streaming music company  wants  to replace the traditional radio with its Internet-based music service. And in order to do that, it is embedding itself into many devices and in cars that would come with built in Internet connectivity, CEO Joe Kennedy said recently.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=565966&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Pandora&#8217;s streaming music service now works on 600 consumer electronics devices, according to CEO Joe Kennedy, who spoke at the Goldman Sachs Communacopia conference held earlier this month. He pointed out that in addition to mobile &#8212; Pandora is on half of the U.S. smartphones &#8212; his company is looking at cars as its next big opportunity, though it will have a slower uptake since people replace their cars very slowly &#8211; about seven years on an average.</p>
<p>Kennedy&#8217;s comments are in close sync with <a href="http://gigaom.com/2010/01/12/pandora-everywhere/">the Pandora Everywhere vision</a> shared by company <a href="http://gigaom.com/2011/11/11/pandora-roadmap-2011/">CTO Tom Conrad at our RoadMap conference last year</a>. (By the way, <a href="http://gigaom.com/2012/09/16/announcing-roadmap-2012-speakers-include-evan-williams-ceos-of-tumblr-instagram/">we are hosting RoadMap this year again</a>, with some great speakers.)</p>
<p>Here are excerpts from his comments summarized by Goldman Sachs in a research note:</p>
<blockquote><p>Pandora has seen significant competition in the past from services that have failed to gain traction. More recent expansions into radio by on-demand music or digital download providers such as Spotify and Rdio have had no noticeable impact on Pandora&#8217;s growth. When asked about expanding to also provide on-demand or download options under the Pandora brand, Mr. Kennedy downplayed the consumer-paid model as a much smaller niche with more complicated licensing, and would rather focus on being the best in internet radio.</p>
<p>Kennedy stated that Pandora currently has local ad sales offices in the top 10 radio markets and plans to invest significantly and expand into many more markets once the 2H12 integration of Pandora inventory into local radio ad buying platforms is complete. Kennedy sees the process of buying Pandora ads becoming as easy as buying FM ads at the beginning of next year. Ideally a self-serve ad platform will be fully implemented in the future, but the company will initially accelerate the hiring of salespeople to help local advertisers overcome inertia.</p></blockquote>
<p>The company <a href="http://thehill.com/blogs/hillicon-valley/technology/251037-lawmakers-introduce-pandora-backed-music-royalty-legislation">is looking at US legislators</a> to help its cause. Three politicians introduced a new legislation to help lower the royalty fees paid by Internet radio services such as Pandora.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=565966&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=904720"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=904720" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=565966+pandora-now-works-on-600-different-consumer-devices&utm_content=om">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=565966+pandora-now-works-on-600-different-consumer-devices&utm_content=om">Connected world: the consumer technology revolution</a></li><li><a href="http://pro.gigaom.com/2012/07/new-strategies-in-consumer-media-cloud-storage/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=565966+pandora-now-works-on-600-different-consumer-devices&utm_content=om">The evolution of consumer-media cloud storage</a></li><li><a href="http://pro.gigaom.com/2012/05/the-discovery-democracy-how-social-discovery-is-transforming-entertainment/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=565966+pandora-now-works-on-600-different-consumer-devices&utm_content=om">How social discovery is transforming entertainment</a></li></ul>]]></content:encoded>
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		<title>Pandora: Now Playing Everywhere</title>
		<link>http://gigaom.com/2010/01/12/pandora-everywhere/</link>
		<comments>http://gigaom.com/2010/01/12/pandora-everywhere/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:00:51 +0000</pubDate>
		<dc:creator>Om Malik</dc:creator>
				<category><![CDATA[Om's Posts]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Ford Sync]]></category>
		<category><![CDATA[Online Radio]]></category>
		<category><![CDATA[Pandora]]></category>
		<category><![CDATA[Tom Conrad]]></category>

		<guid isPermaLink="false">http://gigaom.com/2010/01/11/pandora-now-playing-everywhere/</guid>
		<description><![CDATA[Now that Pandora, a next-generation online music streaming service, has turned its first quarterly profit, the Oakland, Calif.-based company is looking at life beyond the web. And by doing so, Pandora is moving to embody what’s being called the device-agnostic Internet.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=90667&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><img title="pandoraeverwhere" src="http:///2010/01/pandoraeverwhere.gif?w=300" alt="" width="300" height="223" class=" alignleft">Now that Pandora, a next-generation online music streaming service, has turned its first quarterly profit, the Oakland, Calif.-based company is looking at life beyond the web. And by doing so, Pandora is moving to embody what’s being called the <a title="device agnostic Internet" href="http://patriciahandschiegel.tumblr.com/post/326355610/new-shuffle-here-are-the-cards">device-agnostic Internet</a>.</p>
<p>“We became profitable for the fourth quarter of 2009, and now we’re shooting for profits for the entire 2010 [period],” Pandora’s chief technology officer, <a title="Tom Conrad" href="http://www.pandora.com/people/tconrad">Tom Conrad</a>, told me. The 10-year-old company plans to reach that goal by embedding itself in all sorts of consumer electronics devices that feature an Internet connection. For now Pandora’s ambitions are restricted to within U.S. borders.</p>
<p>In 2009, Pandora’s U.S. audience of registered users reached 43 million and at present nearly 100 different consumer devices other than computers are streaming the service. In December 2009 alone, 3 million new listeners joined Pandora — of which 2.7 million of them activated the service on a device other than a computer, according to the company.</p>
<p>Pandora is a perfect showcase for the so-called <a title="device agnostic Internet" href="http://patriciahandschiegel.tumblr.com/post/326355610/new-shuffle-here-are-the-cards">device-agnostic Internet</a>, itself the result of <a href="http://gigaom.com/2009/12/01/jack-dorsey-on-square-why-it-is-disruptive/">three major trends</a>:</p>
<ol><li>The marriage of computing and connectivity that can now take place without the shackles of being tethered to a single location. It’s among the biggest disruptive forces of modern times, one that will redefine business models for decades to come.</li>
<li>The pervasiveness of the mobile Internet.</li>
<li>The availability of low-cost, always-on computers (aka smartphones) that allow sophisticated software to conduct complex tasks on the go.</li>
</ol><p>Pandora got a big boost at the recently concluded CES trade show, where it showed off the fact that its music offering, which combines radio-styled listening to serendipitous recommendations, is now being embedded in everything from thin LED televisions to Blu-ray players to digital frames. I’m among those who bought a Blu-ray player and subsequently signed up for my Pandora account online. I also listen to Pandora on a Sonos system as well and also on my iPod touch and on my BlackBerry. In other words, I see the value of taking my Pandora everywhere.</p>
<p>As to all the consumer devices that are embedding the service, Conrad said that “the high-volume products are only just hitting the market,” among them devices made by LG, Samsung, Sony, Sanyo, Haier, Divx, Toshiba and Panasonic. But the biggest boost, he said, was going to come from the embedding of Pandora in automobiles. Conrad hinted <a title="this move to autos in early December 2009" href="http://gigaom.com/2009/12/07/pandora-is-coming-to-your-car/"> about such a move to autos back in early December</a>.</p>
<p>Ford, Alpine and Pioneer are three companies that are going to be putting Pandora inside their cars and automobile music systems, respectively. The service will piggy-back on 3G wireless connections on the latest generation of cell phones. While Conrad was candid enough to admit that the automobile ecosystem was going to take a little bit of time, for the company, it’s clearly worth the wait. “Nearly 47 percent of radio listening is in the car,” he noted. (Related from GigaOM Pro, subscription req’d: <a title="The App Developer's Guide to Working with Ford Sync" href="http://pro.gigaom.com/2010/01/the-app-developers-guide-to-working-with-ford-sync/?utm_source=tech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=90667+pandora-everywhere&amp;utm_content=om">The App Developer’s Guide to Working with Ford Sync</a> and <a title="Forget Syncing, Let's Put Music in the Cloud" href="http://pro.gigaom.com/2009/12/forget-synching-lets-put-music-in-the-cloud/?utm_source=tech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=90667+pandora-everywhere&amp;utm_content=om">Forget Syncing, Let’s Put Music in the Cloud</a>.)</p>
<p>As Conrad explained, currently the web accounts for 20 percent of total radio listening, which means that Pandora needs to expand beyond just the browser if it wants to go after “80 percent of the opportunity.” I find it amusing that only a couple of years ago, Pandora <a title="was fighting for its life" href="http://gigaom.com/2009/07/07/pandora-royalty-crisis-is-over-for-internet-radio-companies/">was fighting for its life</a>, thanks to the draconian policies of the music industry. Now it is audaciously viewing itself as the future of radio. Terrestrial and satellite radio providers had better watch out. (Related: <a title="Pandora raises $35 million" href="http://gigaom.com/2009/07/10/pandora-raises-35m/">Pandora Raises $35 million</a>.)</p>
<p>In the meantime, Pandora has benefited handsomely from the iPhone phenomenon. In just 18 months, mobile (and other connected devices) have risen to <a title="account for nearly" href="http://gigaom.com/2009/11/19/pandora-24-of-our-users-signed-up-on-a-mobile-phone/">account for nearly</a> 30 percent of Pandora’s usage. That’s helped the company offer premium services, which has in turn helped it generate revenues and lately, profits.</p>
<p>No wonder Conrad and the rest of the Pandora team are thinking about Pandora playing everywhere.<br><em><br>
This article also appeared on <a href="http://www.businessweek.com/technology/content/jan2010/tc20100112_584610.htm">BusinessWeek.com</a>.</em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=90667&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=541128"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=541128" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=90667+pandora-everywhere&utm_content=om">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/01/the-app-developers-guide-to-working-with-ford-sync/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=90667+pandora-everywhere&utm_content=om">The App Developer&#8217;s Guide to Working with Ford Sync</a></li><li><a href="http://pro.gigaom.com/2009/12/forget-synching-lets-put-music-in-the-cloud/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=90667+pandora-everywhere&utm_content=om">Forget Syncing, Let&#8217;s Put Music in the Cloud!</a></li><li><a href="http://pro.gigaom.com/2011/06/from-car-to-cloud-the-future-of-the-in-vehicle-app-landscape/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=90667+pandora-everywhere&utm_content=om">From car to cloud: the future of the in-vehicle app landscape</a></li></ul>]]></content:encoded>
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