8 Deadly Promotion Pitfalls, Part 1.

By Larry Chiang Feb. 3, 2008, 12:48pm PT 7 Comments

I’m composing this at my home-away-from-home in sunny Scottsdale, Arizona, where I’ve come to see Superbowl XLII. Consumers are fickle, and what makes promotions effective can be mystifying. So instead of trying to come up with a recipe for how to market well,… Read More »