Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »
The average Malaysian Internet user has 233 friends on social networks, which is the most in the world, according to interviews with nearly 50,000 online users in 46 countries. By contrast, the least social web users appear to be the Japanese, who count only 29 friends. Read more »
Music Videos Back Online on YouTube in the UK; video site reaches agreement with the PRS for Music rights collection society; premium videos to return in the next few days. (YouTube Biz Blog) Speaking of online music videos, Vevo is reportedly in talks with NBC and […] Read more »
