Mobile augmented reality (AR) brings computer-generated multimedia into an end-user’s literal field of vision. It merges real-time digital information with the user’s perceptions of his or her immediate physical surroundings. The mobile AR user simultaneously experiences physical reality and digital media consumption. This report looks at the growing mobile AR ecosystem, from the technologies and trends supporting its development to the applications, players, and business models driving innovation. The report includes a forecast for the number of mobile AR–capable devices, summarizes existing revenue forecasts for the nascent market, and leverages three in-depth case studies to demonstrate the intersections between markets, technologies, and companies in emerging applications. Read more »