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Video ad optimization firm TidalTV just raised a big new round of financing. The $30 million round, led by New Enterprise Associates, will be used to expand internationally and also expand its targeting ad technology across new platforms like mobile and connected TV. Read more »

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Ad platform TidalTV has released a study comparing click-through and video completion rates on both 15-second and 30-second ads on streaming video. In terms of click-throughs, the results find that targeted ads perform better than untargeted ads — even when they’re longer. Read more »

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Advertisers Who Cross Platforms Count For Bulk Of NBA Ad Revenue; Bryan Perez, GM of NBA Digital, says 28 percent of the NBA’s advertisers run ads across all three platforms, and account for 73 percent of its ad revenue. (paidContent) Univision Readies Telenovela Web Site; U.S. […] Read more »

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TidalTV has completed a $16 million financing round, wrapping up funding that was first made public through an SEC filing back in October. The funding was led by Comcast Interactive Capital, the cable company’s investment arm, and includes existing investors New Enterprise Associates (NEA) and Valhalla […] Read more »

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NBC Is Losing Money on the Olympics Because It Paid Too Much for Them; GE predicts NBCU will generate $250 million less in advertising revenue than it cost to license and produce the games. (TV by the Numbers) Hollywood Rushes Out 3-D Movies In Wake of […] Read more »

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Did Roku Raise ‘Boku’ Bucks? Maker of the Netflix Player receives an undisclosed amount of Series C funding from Menlo Ventures. (peHUB) Microsoft Turns to UGC Ads; new “I’m a PC” commercial features actual users from around the globe who uploaded video. (Ad Age) Anystream and […] Read more »

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MobiTV Raises $5 Million More; money on top of the $125 million the white-label streaming service already raised. (VentureBeat) TubeMogul Adds Howcast; creators can now get analytics for their work on the instructional video site. (release) SAG and Studios Extend Talks; move helps alleviate fears of […] Read more »

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