TechStars New York grad ThinkNear began life as a yield management tool but turned into a hyperlocal ad company, helping advertisers precisely target consumers. Now, it’s being acquired by navigation provider Telenav for $22.5 million. Read more »
Hyperlocal mobile advertising is at a critical juncture: Leading analysts predict that mobile ad spending will increase by more than five times between 2011 and 2015. But what are the forces at play, and how effective are HyLoMo ads? Read more at GigaOM Pro »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture of the mobile industry emerges. This report examines the various sectors of the mobile landscape and what the future holds for each. Hardware, cloud services, mobile search, advertising, location-based services and the growing ubiquity of the Internet of Things will all play an important role in the concept of mobility as it shifts and evolves over the next several years. With the help of more than a dozen contributors, GigaOM Pro presents a comprehensive analysis of the companies and trends that will lead us into the next era of mobile. Read more at GigaOM Pro »
ThinkNear caught my eye at the New York TechStars demo day with its data-driven approach to solving problems for local businesses. The company announced on Tuesday that it raised $1.6 million from investors to help roll out their technology, which hits New York Tuesday. Read more »
