More theplatform Stories

thePlatform video player

Publishers are pushing HTML5 video, despite a lack of real standards around the display and rendering of supported players. thePlatform is addressing that problem with a new offering that enables customers to create one video player that can be delivered through any device or browser. Read more »

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thePlatform's Ian Blaine at GigaOM RoadMap 2011

Comcast customers will soon find a new UI on their cable box that will look much less like Grandma’s EPG, and more like an iPad app with social recommendations and universal search. But how open will the cable box of the future be for third-party developers? Read more »

Jim Lanzone, Founder and CEO Clicker

GigaOM RoadMap is all about examining how connectedness changes everything around us. CBS Interactive President Jim Lanzone, MLB.com CEO Bob Bowman and thePlatform CEO Ian Blaine will join us to talk about how content is distributed and consumed thanks to the Internet in an all-digital world. Read more »

tv everywhere

Cable, IPTV and satellite TV providers are working hard to enable new TV Everywhere services that will allow them to serve up authenticated streams on new devices. Alcatel-Lucent and thePlatform have joined forces to provide a unified solution enabling those operators to do so. Read more »

Today on the Net: Discovery posted higher revenues but a lower net income from a year ago in the second quarter, thePlatform added new features giving publishers more control over where videos are shown and RCN has finished its rollout of TiVo DVRs in all markets. Read more »

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White-label video management company thePlatform has expanded the number of connected devices that its customers can publish their videos to, adding features that will enable them to easily add distribution to new HDTV, Blu-ray players and other broadband-connected devices that viewers have in their living rooms. Read more »

Social video firm KickApps announced this morning that it has hired online video sales veteran Trish Iboshi. Prior to joining KickApps, Iboshi was vice president of sales for thePlatform and one of its co-founders, spending the last 10 years helping to build it into one of […] Read more »

Online video management company Brightcove has been chosen by Rogers Digital Media to manage and distribute video assets for the relaunch of its Citytv video site. With the relaunch, Citytv.com will offer up a mix of locally produced content along with full-length episodes of some premium […] Read more »

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ExtendMedia has added new functionality to its white-label video management and distribution platform, enabling media companies to deliver their TV Everywhere services beyond the PC to new screens. With the latest update to its OpenCASE software platform, ExtendMedia supports video distribution to mobile devices, game platforms, […] Read more »

White-label video publishing company thePlatform has rolled out new features that will allow video publishers to utilize social sharing functionality in their video players, enabling viewers to embed clips on social networks and personal web sites. The new features will also allow publishers to monetize those […] Read more »

thePlatform is rolling out a newly revamped version of its video publishing platform, which it says will make it easier for new and existing customers to manage and distribute their videos to a wide range of platforms and devices. By launching its new “mpx” white-label video […] Read more »

Subscriber Content

From a business built largely on delivering video to the PC, IP-video delivery is increasingly focused on the TV screen, as HDTV sets, Blu-ray Disc players and other consumer electronics devices get upgraded with Internet connectivity. At the same time, the movement toward TV Everywhere promises ... Read more at GigaOM Pro »

Brightcove is jumping on the TV Everywhere bandwagon by introducing a new “solution pack” that will give broadcasters and cable networks tools they’ll need to roll out new video services tied to consumer cable subscriptions. The TV Everywhere Solution Pack (TVE-SP) is built on top of […] Read more »

platform

thePlatform is updating its white-label video management solution with new features designed to make TV Everywhere-type services easier for service providers and publishers to deploy. And the company says it is seeing results, with a bevy of new programmers and a big cable firm announced as […] Read more »

orangeTV_trash-it

Over the past three years, the Internet has become a major secondary distribution platform for free-to-air broadcast programming. Whether through network programmers’ own sites, such as ABC.com, or through aggregators like Hulu and TV.com, ad-supported broadcast programming today is generally available online shortly after its initial airing at no cost to the user. However, programming such as ESPN, TNT and the Discovery Channel, which originates on pay-TV platforms (i.e. cable, satellite and telco TV services) has been a different story.

Cable system operators and other multichannel video program distributors (MVPDs) are loathe to see the programming for which they are charging subscribers hefty monthly fees made available “over-the-top” without a subscription. Over time, they fear, consumers would be tempted to drop their expensive cable service if they could access their favorite programs online.

Cable networks, for their part, collect hefty fees from MVPDs for the right to retransmit their programming, from a few cents per subscriber per month, to as much as $3.75 per subscriber per month, for the most popular channels like Disney’s ESPN. In aggregate, cable networks collect about $25 billion per year in “affiliate fees” from MVPDs, about the same amount as they generate collectively from advertising sales.

As a result, much of the original programming on pay-TV networks is not currently available online, and that which is often doesn’t appear until well after its original air date. The popularity of portals like Hulu (not to mention illegal sources of TV content), however, has accustomed consumers to expect access to their favorite shows online, putting pressure on the industry to respond. Network programmers and marketers, meanwhile, are also anxious to extend their programming franchises by tapping the broad, online audience.

TV Everywhere, which aims to make subscription programming available online exclusively to current pay-TV subscribers, represents an effort to square that circle. In this report, we look at the players, potential costs, and emerging opportunities of these efforts. Read more »

Episodic officially launched its white-label video service to the public today, joining the crowded ranks of off-the-shelf video providers already populated with the likes of Brightcove, thePlatform and Ooyala. In the two years that the company has been in development, it has shifted focus. Back in […] Read more »

Cable operators are in cahoots with the networks to provide an online video extension to their cable subscriptions, was the overnight word from the Wall Street Journal, as we mentioned this morning. But where the WSJ quoted anonymous sources, now Comcast (s cmcsa )subsidiary, thePlatform is […] Read more »

Comcast-owned thePlatform announced two new products today to target low and mid-tier customers looking for a video publishing solution. thePlatform currently counts mega media companies such as BBC, CNBC and CBS College Sports as customers, but with its new mpsManage CDN and mpsManage Storage (the “mps” […] Read more »

Media Rights Capital Secures $350 Million; film, TV and digital production company gets money in the form of a three-year revolving credit facility with a network of banks led by JP Morgan Chase and Comerica. (Variety) Lisa Kudrow Stars in Lexus Web Series; former Friends star […] Read more »

Jaman Gets Manga Content from Starz; movie site will offer such as Ghost in the Shell, Robotech and Astro Boy. (release) AT&T Synergizing iPhones and U-Verse; planned functionality includes using the iPhone as a remote and downloading shows to the mobile device. (Reuters) Comcast’s thePlatform Hooks […] Read more »

EchoStar to Introduce First-Ever Cable Product Next Week; SlingModem plugs into coaxial cable, acts as a modem with the place-shifting capabilities of a SlingBox. (Multichannel News) Older DVR Users Skip Ads; 52 percent of men ages 55-64 skip ads all the time, compared with just 21 […] Read more »