Hyperlocal mobile advertising is at a critical juncture: Leading analysts predict that mobile ad spending will increase by more than five times between 2011 and 2015. But what are the forces at play, and how effective are HyLoMo ads? Read more at GigaOM Pro »
In a surprise move, The Weather Channel Companies is swapping out CEOs. David Kenny is replacing Mike Kelly as CEO effective immediately; th… Read more at paidContent »
With temperatures reaching record highs, so do the number of heat-related tweets: Twitter sees up to two million weather tweets each day. The Weather Channel will now feature some of those tweets on air and on its website, thanks to an ambitious Twitter integration plan. Read more »
Sprint has quietly hiked its text messaging rates for businesses that send text alerts over its cellular network. But ESPN, The Weather Channel and MSNBC have all opted to cease sending free messages to Sprint users altogether rather than pay the new fee. Read more »
The switch to digital cable isn’t just yielding a multibillion spectrum auction, it’s also prompting cable companies and broadcasters to join forces and fight against a government mandate. The government’s been worried about how cable subscribers would get their less-watched local broadcasts once the analog signals […] Read more »
