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For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more at GigaOM Pro »

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Change

Forbes has been reinventing itself ever since it acquired Lewis DVorkin’s media startup in 2010 — and while there have been some stumbles, the magazine has shown how a traditional media entity can take advantage of the social web and the way that content works online. Read more »

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Media industry executives love to talk about the “original sin” that newspapers supposedly committed, by not charging for content when the web was young — but this theory misses the point that the media game as a whole is being played according to fundamentally different rules. Read more »

Screenshot of Volkswagen's enhanced Twitter page (click to enlarge)

Twitter on Wednesday switched on enhanced brand pages for accounts owned by National Public Radio, NBC News, Volkswagen, and others. This is the first batch of premium Twitter pages from companies other than the handful of launch partners who unveiled enhanced brand pages in December. Read more »

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AOL’s recent acquisition of the Huffington Post for $315 million has centered a lot of attention on its content strategy — big part of which is automating and standardizing content that attracts search-related advertising. While there are some clear benefits to this “content farm” approach to content, there are also some significant disadvantages. Here we look at some of the leaders in this sector and their histories, as well as the key risks and benefits of the content farm strategy. Companies mentioned in this report include AOL, The Huffington Post, MySpace, Demand Media, Google and Associated Content. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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AOL dropped a late night bomb – it bought The Huffington Post for $315 million – of which $300 million is in cash. But when you get over the initial ka-pow reaction, and start thinking about the deal, not everything adds-up. Here is my breakdown of the deal. Read more »

The Huffington Post has acquired IAC’s stake in 236.com, the comedy blog and video site it had co-launched with IAC in November 2007, according to a memo issued today. 23/6, which wasn’t much of a brand on its own, will now become HuffPo’s comedy section. What […] Read more »